{"id":134,"date":"2013-04-19T11:28:53","date_gmt":"2013-04-19T02:28:53","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=134"},"modified":"2013-04-22T08:49:37","modified_gmt":"2013-04-21T23:49:37","slug":"2013%e5%b9%b44%e6%9c%8812%e6%97%a5%e3%80%80%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e8%ab%96%e3%80%80%e6%8e%88%e6%a5%ad%e3%83%a1%e3%83%a2","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/134","title":{"rendered":"\u7d4c\u55b6\u6280\u8853\u8ad62013.04.12"},"content":{"rendered":"
[\u672c\u65e5\u306e\u914d\u4ed8\u8cc7\u6599]<\/div>\n

\u300e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8996\u70b9\u300f[A3-1\u679a]<\/a>
\nhttp:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2013\/04\/d78cff049c30bc8d79348b7b1423c0d0.pdf<\/a><\/p>\n

[\u672c\u65e5\u306e\u6388\u696d\u5185\u5bb9\u30e1\u30e2]<\/div>\n
\uff11. \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u7406\u8ad6\u7684\u8996\u70b9<\/p>\n

(1) \u300c\u88fd\u54c1\u8ca9\u58f2\u306b\u3088\u308b\u5229\u76ca\u300d(\uff1d\u300c\u58f2\u4e0a\u300d\uff0d\u300c\u30b3\u30b9\u30c8\u300d)\u306e\u6700\u5927\u5316<\/p><\/div>\n

\n
\u300c\u88fd\u54c1\u8ca9\u58f2\u306b\u3088\u308b\u5229\u76ca\u300d\u306e\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u300c\u58f2\u4e0a\u300d\u306e\u6700\u5927\u5316\u3092\u4e3b\u3068\u3057\u3066\u8ffd\u6c42\u3059\u308b\u6226\u7565\u3068\u3001\u300c\u30b3\u30b9\u30c8\u300d\u306e\u6700\u5c0f\u5316\u3092\u4e3b\u3068\u3057\u3066\u8ffd\u6c42\u3059\u308b\u6226\u7565\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<\/div>\n<\/div>\n
a.\u300c\u58f2\u4e0a\u300d\uff1d\u300c\u8ca9\u58f2\u4fa1\u683c\u300d\u00d7\u300c\u8ca9\u58f2\u500b\u6570\u300d\u306e\u6700\u5927\u5316<\/div>\n
\n
\u300c\u58f2\u4e0a\u300d\u306e\u6700\u5927\u5316\u306e\u8ffd\u6c42\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u554f\u984c\u306b\u306a\u308b\u3002<\/p>\n<\/div>\n
\u554f\u984c\uff11\uff1e\u300c\u7af6\u5408\u88fd\u54c1\u3088\u308a\u3082\u9ad8\u3044\u4fa1\u683c\u3067\u9867\u5ba2\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u4f55\u3092\u306a\u3059\u3079\u304d\u304b\uff1f\u300d<\/div>\n
\u554f\u984c\uff12\uff1e\u300c\u7af6\u5408\u88fd\u54c1\u3088\u308a\u3082\u6570\u591a\u304f\u306e\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u4f55\u3092\u306a\u3059\u3079\u304d\u304b\uff1f\u300d<\/p>\n<\/div>\n
\u4e0a\u8a18\u306e\u3088\u3046\u306a\u554f\u984c\u306f\u6b21\u306e\u3088\u3046\u306b\u8a00\u3044\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/div>\n
\u554f\u984c\uff13\uff1e\u300c\u7af6\u5408\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u76f8\u5bfe\u7684\u7af6\u4e89\u512a\u4f4d\u6027(competitive advantage)\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u78ba\u4fdd\u3067\u304d\u308b\u306e\u304b\uff1f\u300d<\/div>\n
\u3053\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u306f\u3001\u5bfe\u7acb\u7684\u306a\u4e8c\u3064\u306e\u57fa\u672c\u6226\u7565 — differentiation\u6226\u7565 vs cost leadership\u6226\u7565\u306e\u9593\u3067\u306e\u9078\u629e\u304c\u554f\u984c\u3068\u306a\u308b\u3002<\/div>\n
\u554f\u984c\uff14\uff1e\u300c\u7af6\u5408\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u76f8\u5bfe\u7684\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6301\u7d9a\u3055\u305b\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u3079\u304d\u306a\u306e\u304b\uff1f\u300d<\/div>\n
\u3053\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u306f\u3001\u7279\u8a31\u6a29\u3084\u8457\u4f5c\u6a29\u306a\u3069\u306e\u77e5\u7684\u8ca1\u7523\u6a29\u306b\u3088\u308b\u6cd5\u7684\u4fdd\u8b77\u306e\u5229\u7528\u3068\u3044\u3063\u305f\u6a21\u5023\u56f0\u96e3\u6027\u306e\u78ba\u4fdd\u304c\u91cd\u8981\u3068\u306a\u308b\u3002
\n Microsoft\u3084Intel\u3068\u3044\u3063\u305f\u7c73\u7cfbIT\u4f01\u696d\u306f\u7d0415%\u3068\u3044\u3046\u9ad8\u3044\u7814\u7a76\u958b\u767a\u8cbb\u7387\u306b\u3088\u308a\u3001\u6570\u591a\u304f\u306e\u7279\u8a31\u6a29\u3084\u8457\u4f5c\u6a29\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u6a21\u5023\u56f0\u96e3\u6027\u306e\u9ad8\u3044\u300c\u5dee\u5225\u5316\u300d\u3092\u5b9f\u73fe\u3057\u300136%\u308422%\u3068\u3044\u3046\u9ad8\u3044\u55b6\u696d\u5229\u76ca\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u3002
\n\u3000\u305d\u308c\u3089\u306e\u4f01\u696d\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u65e5\u672c\u306e\u30bd\u30cb\u30fc\u3001\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u3001\u30b7\u30e3\u30fc\u30d7\u3068\u3044\u3063\u305f\u65e5\u7cfbIT\u4f01\u696d\u306e\u7814\u7a76\u958b\u767a\u8cbb\u7387\u306f\u7d046%\u3068Microsoft\u3084Intel\u306e\u534a\u5206\u4ee5\u4e0b\u306e\u5272\u5408\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u3053\u3068\u306e\u7d50\u679c\u304c\u55b6\u696d\u5229\u76ca\u7387\u304c2%\u30844%\u3068\u76f8\u5bfe\u7684\u306b\u304b\u306a\u308a\u4f4e\u3044\u3053\u3068\u306e\u80cc\u666f\u7684\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n

[\u554f\u984c4\u306b\u95a2\u9023\u3057\u3066\u8003\u5bdf\u3059\u3079\u304d\u3053\u3068]<\/strong>
\n\u3000Apple\u306f\u7814\u7a76\u958b\u767a\u8cbb\u7387\u304c3%\u3067\u3042\u308a\u3001\u30bd\u30cb\u30fc\u3001\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u3001\u30b7\u30e3\u30fc\u30d7\u306e\u7d04\u534a\u5206\u3068\u3044\u3046\u4f4e\u3055\u3067\u3042\u308b\u3002\u305d\u308c\u306b\u3082\u95a2\u308f\u3089\u305a\u3001Apple\u306e\u55b6\u696d\u5229\u76ca\u7387\u306f19%\u3068\u9ad8\u3044\u3002\u3053\u306e\u3088\u3046\u306bApple\u304c\u4f8b\u5916\u7684\u3067\u3042\u308b\u7406\u7531\u306f\u4f55\u3067\u3042\u308b\u306e\u304b\u3092\u8003\u5bdf\u3057\u3066\u307f\u3088\u3046\u3002\n<\/div>\n<\/div>\n

b.\u300c\u30b3\u30b9\u30c8\u300d\uff1d\u300c\u88fd\u9020\u30b3\u30b9\u30c8\u300d\uff0b\u300c\u8ca9\u58f2\u30b3\u30b9\u30c8\u300d\u306e\u6700\u5c0f\u5316<\/p>\n<\/div>\n
c.Product Technology\/Production Technology\u8996\u70b9\u304b\u3089\u306e\u7406\u8ad6\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/div>\n
— \u88fd\u54c1\u306e\u6a5f\u80fd\u3001\u6027\u80fd\u3001\u88fd\u9020\u30b3\u30b9\u30c8\u3001\u8ca9\u58f2\u30b3\u30b9\u30c8\u306b\u95a2\u3059\u308badvantage\u306e\u8ffd\u6c42 —<\/div>\n
\n
\u6280\u8853\u6226\u7565\uff11\uff1e\u65b0\u6a5f\u80fd(New Function)\u3067advantage\u3092\u78ba\u4fdd\u3059\u308b\u3068\u3044\u3046\u6226\u7565<\/div>\n
\u6280\u8853\u6226\u7565\uff12\uff1e\u9ad8\u6027\u80fd(High Performance)\u3067advantage\u3092\u78ba\u4fdd\u3059\u308b\u3068\u3044\u3046\u6226\u7565<\/div>\n
\u6280\u8853\u6226\u7565\uff11\u304a\u3088\u3073\u6280\u8853\u6226\u7565\uff12\u306f\u3001Product Technology\u306b\u95a2\u3059\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u8ffd\u6c42\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044<\/p>\n<\/div>\n
\u6280\u8853\u6226\u7565\uff13\uff1e\u88fd\u9020\u30b3\u30b9\u30c8\u3084\u8ca9\u58f2\u30b3\u30b9\u30c8\u306e\u6700\u5c0f\u5316\u3067advantage\u3092\u78ba\u4fdd\u3059\u308b\u3068\u3044\u3046\u6226\u7565<\/div>\n
\u6280\u8853\u6226\u7565\uff13\u306f\u3001Product\u306eProduction Process(\u751f\u7523\u30d7\u30ed\u30bb\u30b9)\u3092\u652f\u3048\u308bTechnology\u306b\u95a2\u3059\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u8ffd\u6c42\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044<\/p>\n
\nex.1 \u591a\u4eba\u6570\u306e\u5de5\u54e1\u3092\u4f7f\u3063\u305f\u751f\u7523\u304b\u3089\u5c11\u6570\u306e\u30ed\u30dc\u30c3\u30c8\u3092\u4f7f\u3063\u305f\u81ea\u52d5\u751f\u7523\u3078\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3
\nex.2 \u624b\u66f8\u304d\u306e\u4f1d\u7968\u306b\u3088\u308b\u53d7\u767a\u6ce8\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3068\u30cd\u30c3\u30c8\u4f7f\u3063\u305f\u53d7\u767a\u6ce8\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/p>\n<\/div>\n<\/div>\n
[\u672c\u65e5\u306e\u53c2\u7167\u8cc7\u6599]<\/div>\n
\u8cc7\u6599\uff11\uff0e\u300c\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u55b6\u696d\u5229\u76ca\u7387\u30fb\u7814\u7a76\u958b\u767a\u8cbb\u7387\u306b\u95a2\u3059\u308b\u65e5\u7cfb\u4f01\u696d\u3068\u7c73\u56fd\u7cfb\u4f01\u696d\u306e\u6bd4\u8f03\u300d<\/strong><\/a>
http:\/\/www.sanosemi.com\/biztech\/data\/operating_margin2012.pdf<\/a><\/div>\n

\"\u55b6\u696d\u5229\u76ca\u7387\u3068\u7814\u7a76\u958b\u767a\u6bd4\u7387\"<\/a><\/p>\n

\u8cc7\u6599\uff12\uff0e\u65e5\u672c\u306b\u304a\u3051\u308b\u7523\u696d\u5206\u91ce\u5225\u306e\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u7814\u7a76\u958b\u767a\u8cbb\u304a\u3088\u3073\u55b6\u696d\u5229\u76ca\u306e\u5272\u5408\u6bd4\u8f03<\/strong> \uff082007 \u5e74\u5ea6\u304b\u30892011 \u5e74\u5ea6\u306b\u304b\u3051\u3066\u306e5 \u30ab\u5e74\u5ea6\u5e73\u5747\uff09
\n\"\u65e5\u672c\u306b\u304a\u3051\u308b\u7523\u696d\u5206\u91ce\u5225\u306e\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u7814\u7a76\u958b\u767a\u8cbb\u304a\u3088\u3073\u55b6\u696d\u5229\u76ca\u306e\u5272\u5408\u6bd4\u8f03\uff082007<\/a>
\n\u4e0a\u8a18\u306e\u30b0\u30e9\u30d5\u3067\u306f\u60c5\u5831\u901a\u4fe1\u6a5f\u68b0\u5668\u5177\u88fd\u9020\u696d\u3092\u9664\u3044\u3066\u3001\u7814\u7a76\u958b\u767a\u8cbb\u7387\u3068\u55b6\u696d\u5229\u76ca\u7387\u306f\u6bd4\u4f8b\u3057\u3066\u3044\u308b\u3002
\n\u306a\u305c\u3001\u305d\u3046\u3057\u305f\u73fe\u8c61\u304c\u751f\u3058\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n

\u8cc7\u6599\uff13\uff0e\u60c5\u5831\u901a\u4fe1\u6a5f\u68b0\u5668\u5177\u88fd\u9020\u696d\u306b\u304a\u3051\u308b\u65e5\u7c73\u306e\u4ee3\u8868\u7684\u4f01\u696d\u306b\u304a\u3051\u308b\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u7814\u7a76\u958b\u767a\u8cbb\u304a\u3088\u3073\u55b6\u696d\u5229\u76ca\u306e\u5272\u5408\u6bd4\u8f03<\/strong>
\n\"rd-profit2\"<\/a>
\n\u4e0a\u8a18\u306e\u30b0\u30e9\u30d5\u3067\u306f\u3001\u65e5\u7cfbIT\u4f01\u696d\u306e\u55b6\u696d\u5229\u76ca\u7387\u304c\u4f4e\u304f\u3001\u7c73\u7cfbIT\u4f01\u696d\u306e\u55b6\u696d\u5229\u76ca\u7387\u304c\u9ad8\u3044\u3002
\n\u306a\u305c\u3001\u305d\u3046\u3057\u305f\u73fe\u8c61\u304c\u751f\u3058\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

[\u672c\u65e5\u306e\u914d\u4ed8\u8cc7\u6599] \u300e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u8996\u70b9\u300f[A3-1\u679a] htt … \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":46,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/134\/revisions\/314"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}