{"id":1537,"date":"2014-04-25T15:59:28","date_gmt":"2014-04-25T06:59:28","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=1537"},"modified":"2014-05-26T18:36:27","modified_gmt":"2014-05-26T09:36:27","slug":"%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e8%ab%962014-4-25","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/1537","title":{"rendered":"\u7d4c\u55b6\u6280\u8853\u8ad62014.4.25"},"content":{"rendered":"
[\u524d\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad62014.04.18<\/a><\/div>\n
[\u6b21\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad62014.05.02<\/a><\/p>\n<\/div>\n
[\u6388\u696d\u914d\u4ed8\u8cc7\u6599]<\/div>\n

<\/p>\n
\uff11.necessity\/usefulness-wants-demand \u306e\u533a\u5225\u306b\u95a2\u308f\u308b\u5177\u4f53\u7684\u4e8b\u4f8b2014<\/a><\/div>\n
http:\/\/www.sanosemi.com\/biztech\/document\/needs-wants-demand-2014.pdf<\/a><\/div>\n
(1) \u30cb\u30fc\u30ba\u3068\u3044\u3046\u5358\u8a9e\u306e\u610f\u5473\u306e\u66d6\u6627\u6027 — necessity\/usefulness-wants-demand \u306e\u533a\u5225\u306e\u5fc5\u8981\u6027
\n(2) necessity\/usefulness \u3068wants \u306e\u533a\u5225
\n(3) wants \u3068demand \u306e\u533a\u5225
\n(4) wants \u306e\u5bfe\u8c61\u3067\u306f\u3042\u3063\u3066\u3082\u3001demand \u306e\u5bfe\u8c61\u3068\u306f\u306a\u3089\u306a\u304b\u3063\u305f\u88fd\u54c1\u306e\u5177\u4f53\u7684\u4e8b\u4f8b
\nex.1 \u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6226\u5f8c\u306b\u65e5\u672c\u3067\u521d\u3081\u3066\u958b\u767a\u3055\u308c\u305f\u65c5\u5ba2\u6a5f\u3067\u3042\u308bYS11
\nex.2 \u30a4\u30ae\u30ea\u30b9\u3068\u30d5\u30e9\u30f3\u30b9\u304c\u5171\u540c\u958b\u767a\u3057\u305f\u8d85\u97f3\u901f\u65c5\u5ba2\u6a5f\u30b3\u30f3\u30b3\u30eb\u30c9
\nex.3 \u4e09\u4e95\u9020\u8239\u304c\u4e8b\u696d\u4e3b\u4f53\u3068\u306a\u3063\u3066\u958b\u767a\u3092\u9032\u3081\u305f\u300c\u6b21\u4e16\u4ee3\u300d\u9ad8\u901f\u8239\u30fb\u30c6\u30af\u30ce\u30b9\u30fc\u30d1\u30fc\u30e9\u30a4\u30ca\u30fc(TSL)
\n\u3000\n<\/div>\n
\uff12.\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30a2\u30a6\u30c8\u578b\u88fd\u54c1\u306b\u304a\u3051\u308bDemand\u8a8d\u8b58\u306e\u5f8c\u884c\u6027<\/a><\/div>\n
http:\/\/www.sanosemi.com\/biztech\/needs-wants-product\/product-out2008a.htm<\/a><\/div>\n
\n
(1) \u30bd\u30cb\u30fc\u306e\u521d\u671f\u30c6\u30fc\u30d7\u30ec\u30b3\u30fc\u30c0\u30fc\u306e\u5834\u5408<\/div>\n
a.\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u6559\u80b2\u3092\u901a\u3058\u305f\u88fd\u54c1\u8ca9\u58f2
\nb.\u30c6\u30fc\u30d7\u30ec\u30b3\u30fc\u30c0\u30fc\u306e\u6709\u7528\u6027\u306b\u95a2\u3059\u308b\u4e8b\u5f8c\u7684\u7814\u7a76
\nc.\u5e02\u5834\u5275\u9020(Market Creation)\u3068\u3057\u3066\u306e\u3001\u9867\u5ba2\u306b\u304a\u3051\u308b\u6709\u7528\u6027\u8a8d\u8b58\u306e\u5f62\u6210 —\u3000\u88fd\u54c1\u306e\u6709\u7528\u6027\u306e\u5ba3\u4f1d\u306b\u3088\u308b\u3001\u9700\u8981\u306e\u5f62\u6210\u30fb\u62e1\u5927
\n\u3000\n<\/div>\n
(2) \u521d\u4ee3\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u300cTPS-L2\u300d\u306e\u5834\u5408<\/div>\n
a.\u65b0\u805e\u8a18\u8005\u5411\u3051\u306e\u65b0\u88fd\u54c1\u767a\u8868\u4f1a\u306b\u5bfe\u3059\u308b\u65b0\u805e\u793e\u306e\u5bfe\u5fdc — \u30a6\u30a9\u30fc\u30af\u30de\u30f3\u306e\u6709\u7528\u6027\u306b\u5bfe\u3059\u308b\u793e\u4f1a\u7684\u8a8d\u77e5\u5ea6\u306e\u4f4e\u3055
\nb.\u9867\u5ba2\u306b\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306b\u3088\u308b\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u306e\u6709\u7528\u6027\u306b\u5bfe\u3059\u308b\u793e\u4f1a\u7684\u8a8d\u77e5\u306e\u5f62\u6210— \u300c\u3053\u306e\u5546\u54c1\u306f\u3001\u307e\u305a\u8074\u3044\u3066\u3082\u3089\u3063\u3066\u826f\u3055\u3092\u5206\u304b\u3063\u3066\u3082\u3089\u308f\u306a\u3044\u3068\u3001\u8a71\u304c\u59cb\u307e\u3089\u306a\u3044\u300d —
\nc.\u30ed\u30b8\u30e3\u30fc\u30b9\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u666e\u53ca\u7406\u8ad6\u306b\u304a\u3051\u308b\u300c\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u300dor\u300c\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u300d\u3068\u3057\u3066\u306e\u4e38\u4e95\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005
\n\u3000\n<\/div>\n
(3) \u30e1\u30a4\u30f3\u30d5\u30ec\u30fc\u30e0\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\uff08\u5927\u578b\u8a08\u7b97\u6a5f\uff09\u306e\u5834\u5408<\/div>\n
a.\u30e1\u30a4\u30f3\u30d5\u30ec\u30fc\u30e0\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u9769\u65b0\u7684\u6709\u7528\u6027\u306b\u95a2\u3059\u308b\u793e\u4f1a\u7684\u8a8d\u77e5
\nb.\u30e1\u30a4\u30f3\u30d5\u30ec\u30fc\u30e0\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u7528\u9014\u3092\u6559\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4eba\u6750\u306e\u65b0\u898f\u63a1\u7528\u3001\u304a\u3088\u3073\u3001\u30bb\u30fc\u30eb\u30b9\u30de\u30f3\u3068\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u6559\u80b2
\n\u3000\n<\/div>\n
(4) \u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u5834\u5408<\/div>\n
a.\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\uff08evangelist\uff09\u306e\u6d3b\u7528
\nb.\u30e6\u30fc\u30b6\u30fc\u6559\u80b2\u306e\u5834\u306e\u8a2d\u5b9a
\nc.\u30c6\u30ec\u30d3\u30fb\u30b2\u30fc\u30e0\u306e\u5834\u5408
\n\u3000\n<\/div>\n<\/div>\n

<\/DIV><\/p>\n

[\u6388\u696d\u5185\u5bb9]<\/div>\n

<\/p>\n
\uff11. Product-Module-Parts-Material\u306e\u968e\u5c64\u6027<\/div>\n
\n
(1)module\u305d\u308c\u81ea\u4f53\u3082\u69d8\u3005\u306asub-module\u3001\u3042\u308b\u3044\u306f\u3001\u69d8\u3005\u306aparts,material\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002<\/div>\n
\n\n\n
Material<\/td>\n<\/tr>\n\u2193<\/td>\n<\/tr>\n\u2193<\/td>\n\u2190\u2190\u2190\u88fd\u9020\u88c5\u7f6e\uff0f\u88fd\u9020\u6280\u8853<\/td>\n<\/tr>\n\u2193<\/td>\n<\/tr>\nParts<\/td>\n<\/tr>\n\u2193<\/td>\n<\/tr>\n\u2193<\/td>\n\u2190\u2190\u2190\u88fd\u9020\u88c5\u7f6e\uff0f\u88fd\u9020\u6280\u8853<\/td>\n<\/tr>\n\u2193<\/td>\n<\/tr>\nProduct<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

\u3000<\/p>\n

\n
[\u53c2\u8003\u8cc7\u6599]<\/strong><\/div>\n
    \n<\/p>\n
  1. \u67cf\u5c3e\u5357\u58ee(2013)\u300ciPhone 5s\u3068iPhone 5c\u306e\u201c\u9769\u65b0\u6027\u201d\u3092\u5206\u89e3\u3057\u3066\u77e5\u308b (1\/3)\u300d<\/a><\/strong>
    \n    http:\/\/www.itmedia.co.jp\/mobile\/articles\/1310\/16\/news063.html<\/a>
    \n    <\/p>\n
  2. EE Times Japan(2013)\u300ciPhone 5s\/5c\u306eBOM\u30b3\u30b9\u30c8\u3001\u5dee\u306f10\u30c9\u30eb\u300dEE Times Japan\u30012013\u5e7409\u670825\u65e5 <\/a><\/strong>
    \n    http:\/\/eetimes.jp\/ee\/articles\/1309\/25\/news068.html<\/a>
    \n    <\/p>\n
  3. Andrew Rassweiler, Wayne Lam (2013) “Groundbreaking iPhone 5s Carries $199 BOM and Manufacturing Cost, IHS Teardown Reveals,”iSuppli Press Release<\/em> September 25, 2013<\/a><\/strong>
    \n    https:\/\/technology.ihs.com\/451425\/groundbreaking-iphone-5s-carries-199-bom-and-manufacturing-cost-ihs-teardown-reveals<\/a>
    \n    <\/p>\n
  4. Andrew Rassweiler(2012) “Many iPhone 5 Components Change, But Most Suppliers Remain the Same, Teardown Reveals” iSuppli Press Release<\/em>, September 25, 2012<\/a><\/strong>
    \n    https:\/\/technology.ihs.com\/411502\/many-iphone-5-components-change-but-most-suppliers-remain-the-same-teardown-reveals<\/a>
    \n    <\/p>\n
  5. \u65e5\u7d4c\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u5206\u89e3\u73ed(2013)\u300c\u3010PS4\u5206\u89e3\u305d\u306e4\u3011\u5927\u304d\u306a\u5c0e\u5149\u677f\u3092\u767a\u898b\u300d\u65e5\u7d4c\u30c6\u30af\u30ce\u30ed\u30b8\u30fcOnline2013.11.15<\/a><\/strong>
    \n    http:\/\/techon.nikkeibp.co.jp\/article\/FEATURE\/20131115\/316568\/<\/a>
    \n    <\/p>\n
  6. \u65e5\u7d4c\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u5206\u89e3\u73ed(2013)\u300c\u3010PS4\u5206\u89e3\u305d\u306e5\u3011\u30b7\u30f3\u30d7\u30eb\u306a\u30e1\u30a4\u30f3\u57fa\u677f\u300d\u65e5\u7d4c\u30c6\u30af\u30ce\u30ed\u30b8\u30fcOnline2013.11.15<\/a><\/strong>
    \n    http:\/\/techon.nikkeibp.co.jp\/article\/FEATURE\/20131115\/316632\/<\/a>
    \n    <\/p>\n
  7. \u65e5\u7d4c\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u5206\u89e3\u73ed(2013)\u300c\u3010PS4\u5206\u89e3\u305d\u306e6\u3011\u30e1\u30a4\u30f3\u57fa\u677f\u4e0a\u306e\u90e8\u54c1\u3092\u898b\u3066\u307f\u308b\u300d\u65e5\u7d4c\u30c6\u30af\u30ce\u30ed\u30b8\u30fcOnline2013.11.15<\/a><\/strong>
    \n    http:\/\/techon.nikkeibp.co.jp\/article\/FEATURE\/20131115\/316636\/<\/a>\n<\/ol>\n

    \u3000
    \n\u3000\n<\/p><\/div>\n

    (2)\u69d8\u3005\u306aTechnology\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u308bProduct\u3068\u3057\u3066\u306ePC\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30b2\u30fc\u30e0\u5c02\u7528\u6a5f<\/div>\n
    Technology\u306fProduct\u306e\u6a5f\u80fd\u3084\u6027\u80fd\u306e\u898f\u5b9a\u8981\u56e0\uff0f\u5236\u7d04\u8981\u56e0\u3067\u3042\u308b\u304c\u3001\u540c\u4e00\u306eTechnology\u3092\u7528\u3044\u308b\u306b\u3057\u3066\u3082\u591a\u69d8\u306aProduct\u304c\u53ef\u80fd\u3002
    \n\u30ac\u30bd\u30ea\u30f3\u81ea\u52d5\u8eca\u306f\u3001\u30ac\u30bd\u30ea\u30f3\u30fb\u30a8\u30f3\u30b8\u30f3\u3068\u3044\u3046Technology\u3092\u5171\u901a\u306b\u7528\u3044\u3066\u3044\u308b\u304c\u3001\u591a\u69d8\u306a\u6a5f\u80fd\u30fb\u6027\u80fd\u3092\u6301\u3063\u305f\u591a\u69d8\u306aProduct Design\u304c\u5b58\u5728\u3059\u308b\u3002
    \n\u30ac\u30bd\u30ea\u30f3\u30fb\u30a8\u30f3\u30b8\u30f3\u306e\u6392\u6c17\u91cf\u306f\u6a5f\u7a2e\u306b\u3088\u3063\u3066\u5927\u304d\u306a\u5dee\u304c\u3042\u308b\u3002<\/p>\n

    \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u3001\u6db2\u6676\u6280\u8853\u3001\u96fb\u6c60\u6280\u8853\u3092\u5171\u901a\u306b\u7528\u3044\u3066\u3044\u308b\u304c\u3001\u6db2\u6676\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u5927\u304d\u3055\u3084\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u6bd4\u306b\u5dee\u7570\u304c\u5b58\u5728\u3059\u308b\u3057\u3001\u96fb\u6c60\u306e\u5bb9\u91cf\u3082\u5dee\u7570\u304c\u3042\u308b\u3002<\/p>\n<\/div>\n<\/div>\n

    \uff12.\u300cneeds\u300d\uff08\u5e83\u7fa9\uff09\u306b\u95a2\u3059\u308b\u30b3\u30c8\u30e9\u30fc\u7684\u5206\u985e<\/div>\n
    \n
    (1)\u300c\u30fb\u30fb\u30fb\u3092\u5fc5\u8981\u3068\u3059\u308b\u300d\u300c\u30fb\u30fb\u30fb\u304c\u6709\u7528\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u72ed\u7fa9\u306e needs[\u5fc5\u8981\u6027\u30fb\u6709\u7528\u6027]\u306b\u95a2\u3059\u308b\u8a8d\u8b58— Product\u306eFunction,Performance\u306b\u5bfe\u3059\u308b\u8a8d\u8b58<\/div>\n
    \u6c34\u5206\u4e0d\u8db3\u306a\u306e\u3067\u6c34\u5206\u3092\u88dc\u7d66\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
    \n\u3000\u306e\u3069\u304c\u6e07\u3044\u3066\u3044\u308b\u306e\u3067\u3001\u3059\u3050\u306b\u6c34\u3092\u98f2\u3080\u3053\u3068\u304c\u5065\u5eb7\u7dad\u6301\u306e\u305f\u3081\u306b\u6709\u7528\u3067\u3042\u308b\u3002
    \n\u3000\u6804\u990a\u5206\u4e0d\u8db3\u306a\u306e\u3067\u6804\u990a\u5206\u3092\u88dc\u7d66\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
    \n\u3000\u6804\u990a\u5206\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3059\u3050\u306b\u6804\u990a\u5206\u3092\u88dc\u7d66\u3059\u308b\u3053\u3068\u304c\u5065\u5eb7\u7dad\u6301\u306e\u305f\u3081\u306b\u6709\u7528\u3067\u3042\u308b\u3002
    \n\u3000\n<\/div>\n
    (2) \u300c\u30fb\u30fb\u30fb\u3092\u6b32\u3057\u3044\u300d\u3068\u3044\u3046wants[\u6b32\u6c42\u30fb\u885d\u52d5]— Product\u306b\u5bfe\u3059\u308b\u6b32\u6c42\u30fb\u885d\u52d5<\/div>\n
    \u6fc0\u3057\u3044\u904b\u52d5\u3092\u3057\u3066\u6c57\u3092\u304b\u304d\u3001\u306e\u3069\u304c\u6e07\u3044\u305f\u306e\u3067\u3001\u4f55\u304b\u30b9\u30dd\u30fc\u30c4\u98f2\u6599\u3092\u98f2\u307f\u305f\u3044\u3002
    \n\u4eca\u65e5\u306f\u3068\u3066\u3082\u6691\u3044\u65e5\u306a\u306e\u3067\u52e4\u52d9\u7d42\u4e86\u5f8c\u306b\u51b7\u305f\u3044\u30d3\u30fc\u30eb\u3092\u30b0\u30a4\u3068\u98f2\u307f\u305f\u3044\u3002
    \n\u304a\u8179\u304c\u7a7a\u3044\u305f\u306e\u3067\u3001\u98df\u4e8b\u3092\u3057\u305f\u3044\u3002
    \n\u3000\n<\/div>\n
    (3) \u300c\u30fb\u30fb\u30fb\u3092\u8cfc\u5165\u3059\u308b\u300d\u3068\u3044\u3046demand[\u9700\u8981\uff3d— Product\u306b\u5bfe\u3059\u308b\u9700\u8981<\/div>\n
    \u304a\u8179\u304c\u7a7a\u3044\u305f\u304c\u3001\u7d66\u6599\u65e5\u524d\u3067\u304a\u91d1\u304c\u8db3\u308a\u306a\u3044\u306e\u3067\u3001\u5915\u98df\u306f\u5409\u91ce\u5bb6\u3067\u725b\u4e3c\u3092\u98df\u3079\u308b\u3053\u3068\u3067\u6211\u6162\u3059\u308b\u3002
    \n\u7d66\u6599\u65e5\u3067\u304a\u91d1\u306b\u304b\u306a\u308a\u4f59\u88d5\u304c\u3042\u308b\u3057\u3001\u304a\u3044\u3057\u3044\u6599\u7406\u3092\u305f\u304f\u3055\u3093\u98df\u3079\u305f\u3044\u306e\u3067\u3001\u304d\u3061\u3093\u3068\u3057\u305f\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u30d5\u30e9\u30f3\u30b9\u6599\u7406\u306e\u30d5\u30eb\u30b3\u30fc\u30b9\u3092\u98df\u3079\u308b\u3053\u3068\u306b\u3059\u308b\u3002
    \n\u3000\n<\/div>\n<\/div>\n
    3.\u30b3\u30c8\u30e9\u30fc\u7684\u5206\u985e\u306b\u5bfe\u3059\u308b\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u8996\u70b9\u304b\u3089\u306e\u7528\u8a9e\u4fee\u6b63<\/div>\n
    \u72ed\u7fa9\u306eneeds\u3068\u3044\u3046\u7528\u8a9e\u306e\u4ee3\u308f\u308a\u306b\u3001necessity\/usefulness\u3068\u3044\u3046\u7528\u8a9e\u3092\u7528\u3044\u308b\u3053\u3068\u306b\u3059\u308b\u3002\u307e\u305f\u6388\u696d\u3067\u306f\u5f37\u8abf\u3057\u3066\u306f\u3044\u306a\u3044\u304c\u3001\u30b3\u30c8\u30e9\u30fc\u7684\u5206\u985e\u3067\u306fneeds\u3092\u300c\u8a8d\u8b58\u300d\u6b21\u5143\u3067\u306e\u307f\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u7d4c\u55b6\u6280\u8853\u8ad6\u3067\u306fnecessity\/usefulness\u3068\u3044\u3046\u5ba2\u89b3\u7684\u898f\u5b9a\u3068\u305d\u308c\u306b\u5bfe\u3059\u308b\u4e3b\u89b3\u7684\u8a8d\u8b58\u3068\u3092\u533a\u5225\u3059\u308b\u53d6\u308a\u6271\u3044\u3092\u304a\u3053\u306a\u3046\u3002
    \n\u3053\u308c\u306fnecessity-oriented innovation\u3084usefulness-oriented innovation\u306b\u304a\u3044\u3066\u3001\u7814\u7a76\u958b\u767a\u306e\u958b\u59cb\u6642\u70b9\u3067\u306f\u307e\u3060\u77e5\u3089\u308c\u3066\u306f\u3044\u306a\u3044necessity\u3084usefulness\u3092\u89e3\u660e\u30fb\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u7279\u306b\u300c\u65b0\u3057\u3044\u75c5\u6c17\u300d\u306e\u767a\u898b\uff08\u65b0\u3057\u3044\u75c5\u6c17\u30e1\u30ab\u30cb\u30ba\u30e0\u306e\u767a\u898b\uff09\u306b\u57fa\u3065\u3044\u3066\u3001\u65b0\u3057\u3044\u6cbb\u7642\u85ac\u3092\u958b\u767a\u3059\u308b\u3088\u3046\u306a\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u672a\u3060\u8a8d\u8b58\u3055\u308c\u3066\u306f\u3044\u306a\u3044necessity\u3084usefulness\u304c\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002
    \n\u3000<\/p>\n
    \u3053\u306e\u3053\u3068\u306b\u95a2\u3057\u3066\u3001P&G\u306e\u300c\u6d88\u8cbb\u8005\u8d77\u70b9\u304c\u9769\u65b0\u306e\u539f\u70b9\uff1a\u304a\u5ba2\u69d8\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u3059\u3079\u3066\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002\u300d\u3068\u3044\u3046WEB\u30da\u30fc\u30b8\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u304c\u8a8d\u8b58\u3057\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u306e\u5206\u6790\u3068\u3044\u3046\u3053\u3068\u3092\u6319\u3052\u3066\u3044\u308b\u3002<\/p>\n
    \u300c\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u304a\u5ba2\u69d8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u624b\u6cd5\u3082\u591a\u69d8\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u307b\u304b\u3001\u304a\u5ba2\u69d8\u306e\u65e5\u3005\u306e\u304a\u8cb7\u3044\u7269\u3084\u5bb6\u4e8b\u306e\u69d8\u5b50\u3092\u898b\u305b\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u304a\u5ba2\u69d8\u3054\u81ea\u8eab\u3082\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u771f\u306e\u30cb\u30fc\u30ba<\/strong>\u3092\u77e5\u308b\u305f\u3081\u306b\u306f\u3001\u65e5\u3005\u306e\u66ae\u3089\u3057\u3084\u4fa1\u5024\u89b3\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u30d7\u30ed\u306e\u8996\u70b9\u304b\u3089\u5fc5\u8981\u306a\u3082\u306e\u5c0e\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u300d
    \n[\u51fa\u5178]http:\/\/jp.pg.com\/innovations\/consumer.jsp<\/a>\u30012014\u5e745\u670826\u65e5\u30a2\u30af\u30bb\u30b9<\/div>\n

    \u3000\n<\/p><\/div>\n<\/div>\n

    \uff14.\u300cneeds\u300d\u6982\u5ff5\u306e\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u5206\u6790\u306b\u5bfe\u5fdc\u3057\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30d7\u5206\u985e<\/div>\n
    needs-oriented innovation\u3068\u3044\u3046\u3088\u3046\u306a\u4e00\u822c\u7684\u7528\u8a9e\u3067\u6307\u3057\u793a\u3055\u308c\u3066\u3044\u308b\u73fe\u8c61\u306f\u3001\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u306b\u306f\u304b\u306a\u308a\u6027\u683c\u304c\u7570\u306a\u308b\u591a\u7a2e\u591a\u69d8\u306a\u5f62\u614b\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3093\u3067\u3044\u308b\u3002\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u306b\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30d7\u5206\u985e\u306b\u95a2\u3057\u3066\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a3\u5206\u985e\u3092\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002
    \n\u00d7\u3000needs-oriented innovation
    \n \u2193
    \n1) necessity-oriented innovation\u3001usefulness-oriented innovation
    \n2) wants-oriented innovation
    \n3) demand-oriented innovation(Market-oriented innovation)<\/p>\n

    \u914d\u4ed8\u8cc7\u6599\u306b\u3042\u308b\u300c\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6226\u5f8c\u306b\u65e5\u672c\u3067\u521d\u3081\u3066\u958b\u767a\u3055\u308c\u305f\u65c5\u5ba2\u6a5fYS11\u300d\u306f\u3001\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070\u65e5\u672c\u4eba\u6280\u8853\u8005\u3001\u65e5\u672c\u306e\u98db\u884c\u6a5f\u30e1\u30fc\u30ab\u30fc\u3001\u98db\u884c\u6a5f\u5206\u91ce\u3067\u306e\u6226\u5f8c\u5fa9\u8208\u3092\u6c42\u3081\u308b\u65e5\u672c\u4eba\uff08\u56fd\u5185\u306e\u98db\u884c\u6a5f\u7523\u696d\u306e\u80b2\u6210\u3092\u56f3\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u653f\u5e9c\u95a2\u4fc2\u8005\uff09\u306a\u3069\u300c\u81ea\u56fd\u88fd\u306e\u98db\u884c\u6a5f\u304c\u6b32\u3057\u3044\u300d\u3068\u3044\u3046wants\u306b\u5c0e\u304b\u308c\u305f\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066wants-oriented innovation\u3067\u3042\u3063\u305f\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u7684\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u3002
    \n\u300c\u30a4\u30ae\u30ea\u30b9\u3068\u30d5\u30e9\u30f3\u30b9\u304c\u5171\u540c\u958b\u767a\u3057\u305f\u8d85\u97f3\u901f\u65c5\u5ba2\u6a5f\u30b3\u30f3\u30b3\u30eb\u30c9\u300d\u3084\u300c\u4e09\u4e95\u9020\u8239\u304c\u4e8b\u696d\u4e3b\u4f53\u3068\u306a\u3063\u3066\u958b\u767a\u3092\u9032\u3081\u305f\u300c\u6b21\u4e16\u4ee3\u300d\u9ad8\u901f\u8239\u30fb\u30c6\u30af\u30ce\u30b9\u30fc\u30d1\u30fc\u30e9\u30a4\u30ca\u30fc(TSL)\u300d\u306f\u3001\u8f38\u9001\u6a5f\u95a2\u306e\u901f\u5ea6\u5411\u4e0a\u306b\u3088\u308b\u79fb\u52d5\u6240\u8981\u6642\u9593\u306e\u77ed\u7e2e\u3068\u3044\u3046usefulness\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u305f\u6280\u8853\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066usefulness-oriented innovation\u3067\u3042\u3063\u305f\u304c\u3001\u88fd\u54c1\u306e\u9ad8\u6027\u80fd\u6027\u306e\u5b9f\u73fe\u306b\u3068\u3082\u306a\u3046\u9ad8\u30b3\u30b9\u30c8\u6027\u306e\u7d50\u679c\u3068\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u7684\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u3002<\/p>\n

    \u6388\u696d\u4e2d\u306busefulness-oriented innovation\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u4e0a\u8a18\u4ee5\u5916\u306e\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u300c\u30ab\u30bb\u30c3\u30c8\u30fb\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u300d\u3001\u300c\u66f2\u3052\u3089\u308c\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u300d\u300c\u66f2\u3052\u3089\u308c\u308bCPU\u300d\u306a\u3069\u3092\u6319\u3052\u305f\u3002<\/p>\n

    \u300c\u66f2\u3052\u3089\u308c\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u300d<\/div>\n
    \u9031\u520a\u30a2\u30b9\u30ad\u30fc\u7de8\u96c6\u90e8(2013)\u300c\u30b9\u30de\u30db\u5411\u30518\u30b3\u30a2CPU\u300eExynos5 octa\u300f\u3092\u30b5\u30e0\u30b9\u30f3\u304c\u767a\u8868\u300d\u9031\u30a2\u30b9PLUS\u30012013\/01\/14<\/strong>
    \n    weekly.ascii.jp\/elem\/000\/000\/123\/123716\/?<\/a><\/p>\n
    \u300c\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u306e\u5206\u91ce\u3067\u306f\u3001\u30b5\u30e0\u30b9\u30f3\u96fb\u5b50\u30b5\u30f3\u30ce\u30bc\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u7814\u7a76\u6240\u306e\u30d6\u30e9\u30a4\u30a2\u30f3\u30fb\u30d0\u30af\u30ec\u30fc\u4e0a\u5e2d\u526f\u793e\u9577\u304c\u30d7\u30ec\u30bc\u30f3\u3092\u884c\u306a\u3063\u305f\u3002\uff0f\u89b3\u5ba2\u304c\u6700\u3082\u6cb8\u3044\u305f\u306e\u304c\u3001\u30b5\u30e0\u30b9\u30f3\u96fb\u5b50\u304c\u958b\u767a\u3092\u9032\u3081\u3066\u3044\u308b\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u300eYOUM\u300f\u3092\u7d39\u4ecb\u3057\u305f\u3068\u304d\u3060\u3002\u300e\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u300f\u306e\u540d\u306e\u901a\u308a\u3001\u30d5\u30a3\u30eb\u30e0\u4e0a\u3067\u81ea\u7531\u306b\u5f62\u3092\u66f2\u3052\u3089\u308c\u308b\u305f\u3081\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306b\u753b\u671f\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u3082\u305f\u3089\u305b\u308b\u3068\u3044\u3046\u3002\uff0f\u30d0\u30fc\u30af\u30ec\u30fc\u6c0f\u304c\u7d39\u4ecb\u3057\u305f\u306e\u304c\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u304c\u672c\u4f53\u6b63\u9762\u3060\u3051\u3067\u306a\u304f\u3001\u66f2\u304c\u3063\u305f\u72b6\u614b\u3067\u7aef\u672b\u306e\u5074\u9762\u307e\u3067\u4f38\u3073\u3066\u3044\u308b\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u30ab\u30d0\u30fc\u3092\u304b\u3076\u305b\u3066\u3082\u3001\u3075\u3061\u306e\u90e8\u5206\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u304c\u3042\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306e\u7740\u4fe1\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u4e0a\u6620\u3055\u308c\u305f\u30a4\u30e1\u30fc\u30b8\u30d3\u30c7\u30aa\u3067\u306f\u3001\u753b\u9762\u30922\u3064\u306b\u6298\u308a\u305f\u305f\u3093\u3060\u3082\u306e\u3084\u3001\u7d30\u9577\u3044\u68d2\u72b6\u306e\u3082\u306e\u304b\u3089\u4e38\u307e\u3063\u3066\u3044\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u304c\u98db\u3073\u51fa\u3057\u3066\u304f\u308b\u3001\u3068\u3044\u3063\u305f\u30b7\u30fc\u30f3\u304c\u7d39\u4ecb\u3055\u308c\u305f\u3002<\/strong>\u300d
    \n\u3000\n<\/div>\n<\/div>\n

    \u300c\u300c\u66f2\u3052\u3089\u308c\u308b\u7121\u7dda\u56de\u8def\u306e\u5229\u70b9\u3068\u306f\u30fb\u30fb\u30fb\u300d\u3001\u534a\u5c0e\u4f53\u30a8\u30cd\u30eb\u30ae\u30fc\u7814\u3068TDK\u304c\u8a9e\u308b\u300d2005\u5e7412\u670813\u65e5
    \n    http:\/\/www.nikkeibp.co.jp\/archives\/417\/417768.html<\/a>
    \n    http:\/\/techon.nikkeibp.co.jp\/article\/NEWS\/20051212\/111550\/<\/a><\/p>\n

    \u3000\n<\/p><\/div>\n

    <\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"

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