{"id":2471,"date":"2015-04-23T08:26:20","date_gmt":"2015-04-22T23:26:20","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=2471"},"modified":"2015-07-26T12:07:15","modified_gmt":"2015-07-26T03:07:15","slug":"%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e8%ab%962015-04-23","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/2471","title":{"rendered":"\u7d4c\u55b6\u6280\u8853\u8ad62015.04.23"},"content":{"rendered":"
[\u524d\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.04.16<\/div>\n
[\u6b21\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.04.30<\/a><\/div>\n
\u3000<\/div>\n
20\u4e16\u7d00\u5f8c\u534a\u671f\uff5e\u73fe\u5728\u306b\u304a\u3051\u308b\u300cTechnological Change\uff08\u6280\u8853\u5909\u5316\u3001\u6280\u8853\u5909\u9769\uff09\u306b\u3088\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\uff08Technological Innovation\uff09<\/div>\n
\n
\u300c\u4f01\u696d\u306f\u3001\u6d3b\u52d5\u306e\u96c6\u5408\u4f53(a collection of activities)\u3068\u3057\u3066\u3001\u6280\u8853\u306e\u96c6\u5408\u4f53(a collection of technologies)\u3067\u3082\u3042\u308b\u3002\u6280\u8853\u306f\u4f01\u696d\u306e\u3042\u3089\u3086\u308b\u4fa1\u5024\u6d3b\u52d5\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u6280\u8853\u306e\u5909\u9769(technological change)\u306f\u3001\u307b\u3068\u3093\u3069\u3042\u3089\u3086\u308b\u6d3b\u52d5\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u3001\u7af6\u4e89\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u300dPorter(1985)Competitive Advantage: Creating and Sustaining Superior Performance<\/em>, Free Press, p.167[\u30dd\u30fc\u30bf\u30fc(\u571f\u5c90\u5764\u8a33,1985)\u300e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u300f\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e,p.210,\u5f15\u7528\u306b\u969b\u3057\u3066\u90a6\u8a33\u306e\u4e00\u90e8\u3092\u5909\u66f4\u3057\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u306e\u5f15\u7528\u3082\u540c\u3058\u3067\u3042\u308b\u3002]<\/div>\n
\u300c\u6280\u8853\u5909\u9769\u306f\u3001\u7af6\u4e89\u306e\u4e3b\u8981\u306a\u63a8\u9032\u8981\u56e0\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u6280\u8853\u5909\u9769\u306f\u3001\u65b0\u3057\u3044\u8af8\u7523\u696d\u306e\u5275\u51fa\u306b\u304a\u3044\u3066\u3082\u3001\u7523\u696d\u69cb\u9020\u306e\u5909\u9769\u306b\u304a\u3044\u3066\u3082\u4e3b\u8981\u306a\u5f79\u5272\u3092\u6f14\u3058\u3066\u3044\u308b\u3002\u6280\u8853\u5909\u9769\u306f\u3001\u5341\u5206\u306b\u78ba\u7acb\u3055\u308c\u305f\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u9673\u8150\u5316\u3055\u305b \u3001\u4ed6\u306e\u4f01\u696d\u3092\u4e0a\u4f4d\u306b\u62bc\u3057\u4e0a\u3052\u308b\u5049\u5927\u306a\u5e73\u8861\u88c5\u7f6e\u3067\u3082\u3042\u308b\u3002\u73fe\u5728\u306e\u5927\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u751f\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u6280\u8853\u5909\u9769\u3092\u5229\u7528\u3057\u3066\u6210\u9577\u3057\u305f\u3002\u7af6\u4e89\u30eb\u30fc\u30eb\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3059\u3079\u3066\u306e\u8981\u56e0\u306e\u5185\u3067\u6280\u8853\u5909\u9769\u304c\u6700\u3082\u5353\u8d8a\u3057\u305f \u8981\u56e0\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u300dPorter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance,\u3000Free Press,pp.164-[\u30dd\u30fc\u30bf\u30fc, M.E. (\u571f\u5c90\u5764\u8a33,1985)\u300e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u300f\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e,p.207]<\/div>\n<\/div>\n
\u3000\u2193<\/div>\n
\u6280\u8853\u7684\u8996\u70b9\u304b\u3089\u898b\u305f\u3001\u7af6\u4e89\u512a\u4f4d\u306e\u4e2d\u6838\u7684\u6e90\u6cc9\u306e\u6b74\u53f2\u7684\u5909\u5316<\/div>\n
\n
\u88fd\u54c1\u9593\u7af6\u4e89\u306b\u304a\u3051\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u6280\u8853\u7684\u898f\u5b9a\u306e\u4e2d\u6838\u7684\u8981\u56e0\u306f\u300120\u4e16\u7d00\u4e2d\u9803\u307e\u3067\u306f\u30a2\u30ca\u30ed\u30b0\u6280\u8853\u3067\u3042\u3063\u305f\u304c\u3001\u6b21\u7b2c\u306b\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u308b\u3002
\n\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u63a1\u7528\u306b\u3088\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u5909\u5316\u306e\u3042\u308a\u65b9\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u3044\u304f\u3064\u304b\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308b\u3002<\/div>\n
\u3000<\/div>\n
\n
\u30d1\u30bf\u30fc\u30f31. \u30c7\u30b8\u30bf\u30eb\u6280\u8853\u304c\u5927\u304d\u306a\u898f\u5b9a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/div>\n
\n
a.\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u7684\u30c7\u30b8\u30bf\u30eb\u5316<\/div>\n
\n
\u30a2\u30ca\u30ed\u30b0FAX(G1 FAX,G2 FAX)\u3000\u2192\u3000\u30c7\u30b8\u30bf\u30ebFAX(G3 FAX)<\/a><\/div>\n
\u30a2\u30ca\u30ed\u30b0\u30ec\u30b3\u30fc\u30c9\uff08EP\u76e4, LP\u76e4\u307b\u304b\uff09 \u2192 \u30c7\u30b8\u30bf\u30eb\u30ec\u30b3\u30fc\u30c9(CD)<\/a><\/div>\n<\/div>\n
\u3000<\/div>\n
b.\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u7684\u30c7\u30b8\u30bf\u30eb\u5316<\/div>\n
\n
\u30c7\u30b8\u30bf\u30eb\u30ec\u30b3\u30fc\u30c9(CD)\u3000\u2192\u3000\u30c7\u30b8\u30bf\u30eb\u97f3\u697d\u914d\u4fe1<\/div>\n
\u5730\u56f3\u5e33\u3000\u2192\u3000\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30c3\u30d7<\/div>\n
\u65b0\u805e\u7d19\u3000\u2192\u3000\u30cd\u30c3\u30c8\u30cb\u30e5\u30fc\u30b9<\/div>\n
\u672c\u3001\u96d1\u8a8c\u3000\u2192\u3000\u96fb\u5b50\u66f8\u7c4d<\/div>\n<\/div>\n<\/div>\n
\u3000<\/div>\n
\u30d1\u30bf\u30fc\u30f32.\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u5f8c\u306b\u3082\u30a2\u30ca\u30ed\u30b0\u6280\u8853\u304c\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3068\u4e26\u3093\u3067\u91cd\u8981\u306a\u898f\u5b9a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/div>\n
\n
ex.1 \u300c\u5149\u5b66\u30ec\u30f3\u30ba\u300d\u6280\u8853\u3068\u3044\u3046\u30a2\u30ca\u30ed\u30b0\u6280\u8853\uff0b\u300c\u753b\u50cf\u95a2\u9023\u30c7\u30b8\u30bf\u30eb\u56de\u8def\u300d\u6280\u8853\u3068\u3044\u3046\u30c7\u30b8\u30bf\u30eb\u6280\u8853<\/div>\n
\u30a2\u30ca\u30ed\u30b0\u30ab\u30e1\u30e9\uff08\u30cb\u30b3\u30f3\u3001\u30ad\u30e4\u30ce\u30f3\u3001\u30df\u30ce\u30eb\u30bf\u3001\u30b3\u30cb\u30ab\uff09<\/span>\u2192\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\uff08\u30cb\u30b3\u30f3\u3001\u30ad\u30e4\u30ce\u30f3\u3001\u30bd\u30cb\u30fc\u3001\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\uff09<\/span><\/div>\n
\u3000<\/div>\n
ex.2 \u300c\u753b\u50cf\u8868\u793a\u88c5\u7f6e\u300d\u6280\u8853\uff0b\u300c\u753b\u50cf\u95a2\u9023\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u300d\uff08\u753b\u50cf\u51e6\u7406\u56de\u8def\u6280\u8853\uff0b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u6280\u8853\uff09<\/div>\n
\u30a2\u30ca\u30ed\u30b0TV\uff08\u30d6\u30e9\u30a6\u30f3\u7ba1TV\uff09<\/span>\u3000\u2192\u3000\u30c7\u30b8\u30bf\u30ebTV\uff08\u6db2\u6676TV[sharp], \u30d7\u30e9\u30ba\u30deTV[\u30d1\u30ca\u30bd\u30cb\u30c3\u30af], \u6709\u6a5fEL TV[SONY], FED TV[\u30ad\u30e4\u30ce\u30f3]\uff09<\/span><\/div>\n
\u3000<\/div>\n<\/div>\n
\u95a2\u9023\u53c2\u8003\u8a18\u4e8b\u30fb\u8cc7\u6599<\/div>\n
\n
(1) \u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u60c5\u5831\u5316\u306b\u3088\u308b\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u306e\u4e00\u4f8b\u3068\u3057\u3066\u306e\u3001\u30b9\u30de\u30fc\u30c8\u30ab\u30fc\u7528\u90e8\u54c1<\/div>\n
\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u793e(2015)\u300c\u30b9\u30de\u30fc\u30c8\u30ab\u30fc\u90e8\u54c1\u3001\u91cf\u7523\u3001\u6771\u829d\u3001\u6b69\u884c\u8005\u3084\u6a19\u8b58\u8b58\u5225\u3001\u30a2\u30eb\u30d7\u30b9\u96fb\u6c17\u3001\u8eca\u540c\u58eb\u3067\u901a\u4fe1\u3001\u30b9\u30de\u30db\u7528\u304b\u3089\u30b7\u30d5\u30c8\u300d\u300e\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u300f2015\u5e744\u67083\u65e5\u671d\u520a<\/div>\n
(2) \u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u60c5\u5831\u5316\u3092\u5229\u7528\u3057\u305f\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u3068\u3057\u3066\u306e\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2<\/div>\n
\u300c\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u5b9f\u9a13\u3082\u4e2d\u6b62\u6307\u5c0e\u2015\u2015\u30a6\u30fc\u30d0\u30fc\u9a12\u52d5\u65e5\u672c\u4e0a\u9678\u3001\u65b0\u8208\u30b5\u30fc\u30d3\u30b9\u3001\u898f\u5236\u3068\u6fc0\u7a81\uff08\u771f\u76f8\u6df1\u5c64\uff09\u300d\u300e\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u300f2015\u5e744\u67083\u65e5\u671d\u520a<\/div>\n
(3)\u300c\u5f93\u6765\u578b\u643a\u5e2f\u306e\u751f\u7523\u7d42\u4e86\u3001\u56fd\u5185\u5404\u793e\u3001\uff11\uff17\u5e74\u4ee5\u964d\u306b\u3001\uff2e\uff25\uff23\u306f\u7aef\u672b\u5b8c\u5168\u64a4\u9000\u300d\u300e\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u300f2015\u5e744\u670824\u65e5\u671d\u520a<\/div>\n

\n<\/div>\n<\/div>\n<\/div>\n

\u3000<\/div>\n
\u3000<\/div>\n
Porter\u306e\u57fa\u672c\u6226\u7565[lower cost, differentiation, cost focus,differentiation focus]<\/div>\n
\n
\u9078\u629e1\u3000—\u3000lower cost\u3068differentiation\u306f\u4e92\u3044\u306b\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u95a2\u4fc2\u306b\u3042\u308b\u305f\u3081\u3001\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u9078\u629e\u304c\u554f\u984c\u3068\u306a\u308b<\/div>\n
\u3000<\/div>\n
\u9078\u629e2\u3000—\u3000target\u306e\u7bc4\u56f2\u3092\u5e83\u304f\u53d6\u308b\u306e\u304b\uff08broad target\uff09\u3001\u72ed\u304f\u9650\u5b9a\u3059\u308b\u306e\u304b(narrow target)\u3068\u3044\u3046\u9078\u629e\u304c\u554f\u984c\u3068\u306a\u308b<\/div>\n
\u300c\u30a2\u30ca\u30ed\u30b0\u5730\u4e0a\u6ce2\u300d\u6642\u4ee3\u306b\u306f\u3001\u4e00\u5730\u57df\u3067\u53d7\u4fe1\u53ef\u80fd\u306a\u653e\u9001\u5c40\u306e\u6570\u304c\u9650\u5b9a\u3055\u308c\u3066\u3044\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u653e\u9001\u5c40\u3068\u3057\u3066\u306f\u8996\u8074\u5bfe\u8c61\u8005\u3092\u3042\u307e\u308a\u9650\u5b9a\u3057\u306a\u3044broad target \u6226\u7565\u304c\u53d6\u3089\u308c\u305f\u3057\u3001\u6709\u52b9\u3067\u3042\u3063\u305f\u3002\uff08\u5e45\u5e83\u3044\u5e74\u9f62\u5c64\u304c\u540c\u6642\u306b\u898b\u308b\u3053\u3068\u3092\u610f\u56f3\u3057\u305f\u3001\u3044\u308f\u3086\u308b\u30db\u30fc\u30e0\u30c9\u30e9\u30de\u304c\u305d\u306e\u8c61\u5fb4\u3067\u3042\u308b\u3002\uff09
\n\u3000\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u5730\u4e0a\u6ce2\u300d\u300cBS\u653e\u9001\u6ce2\u300d\u3001\u300cCS\u653e\u9001\u6ce2\u300d\u3001\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8TV\u300d\u3068\u3044\u3063\u305f\u591a\u30c1\u30e3\u30f3\u30cd\u30eb\u6642\u4ee3\u306b\u306a\u308b\u3068\u3001\u500b\u4eba\u304c\u3044\u308f\u3070\u7121\u6570\u306e\u30c1\u30e3\u30f3\u30cd\u30f3\u30eb\u304b\u3089\u300c\u81ea\u5206\u306e\u898b\u305f\u3044\u756a\u7d44\u300d\u3092\u9078\u629e\u3067\u304d\u308b\uff08\u9078\u629e\u3059\u308b\uff09\u3088\u3046\u306b\u306a\u308a\u3001\u8996\u8074\u5bfe\u8c61\u8005\u3092\u9650\u5b9a\u3057\u305fnarrow target\u6226\u7565\u304c\u6280\u8853\u7684\u306b\u3082\u3001\u7d4c\u55b6\u7684\u306b\u3082\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002<\/div>\n<\/div>\n
\u3000<\/div>\n","protected":false},"excerpt":{"rendered":"

[\u524d\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.04.16 [\u6b21\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62 … \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2471","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=2471"}],"version-history":[{"count":32,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2471\/revisions"}],"predecessor-version":[{"id":3559,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2471\/revisions\/3559"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=2471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=2471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=2471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}