{"id":2592,"date":"2015-05-14T20:59:27","date_gmt":"2015-05-14T11:59:27","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=2592"},"modified":"2015-05-21T19:02:34","modified_gmt":"2015-05-21T10:02:34","slug":"%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e8%ab%962015-05-07","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/2592","title":{"rendered":"\u7d4c\u55b6\u6280\u8853\u8ad62015.05.07"},"content":{"rendered":"
[\u524d\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.04.30<\/a><\/div>\n
[\u6b21\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.05.14<\/a><\/div>\n
\u3000<\/div>\n
[\u4eca\u56de\u306e\u6388\u696d\u6982\u8981]<\/div>\n
\uff11\uff0e\u30b3\u30c8\u30e9\u30fc\u306b\u304a\u3051\u308bneeds, wants, demand<\/div>\n
\n
\u30b3\u30c8\u30e9\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u6838\u7684\u6982\u5ff5(core concept)\u3068\u3057\u3066\u3001needs, wants, demand\u3068\u3044\u3046\u4e09\u8981\u7d20\u306e\u533a\u5225\u3092\u8ad6\u3058\u3066\u3044\u308b\u3002\u305d\u306e\u3053\u3068\u3092\u8e0f\u307e\u3048\u306a\u304c\u3089\u3001\u672c\u6388\u696d\u3067\u306f\u5c11\u3057\u4fee\u6b63\u3092\u52a0\u3048\u306a\u304c\u3089\u8b70\u8ad6\u3057\u305f\u3002<\/div>\n
\u3000<\/div>\n\n\n\n\n
1. needs<\/td>\n \u300c\u30fb\u30fb\u30fb\u3092\u5fc5\u8981\u3068\u3059\u308b\u300d<\/td>\n<\/tr>\n
2. wants <\/td>\n\u300c\u30fb\u30fb\u30fb\u3092\u6b32\u3057\u3044\u300d<\/td>\n<\/tr>\n
3. demand<\/td>\n\u300c\u30fb\u30fb\u30fb\u3092\u8cfc\u5165\u3059\u308b\u300d<\/td>\n<\/tr>\n<\/table>\n
\u3000<\/div>\n
\u98df\u4e8b\u306e\u5834\u5408\u3092\u4f8b\u306b\u3068\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/div>\n
\u3000<\/div>\n
(1) needs\u3068\u3057\u3066\u306e\u98df\u4e8b(useful\u306a\u3082\u306e\u3068\u3057\u3066\u306e\u98df\u4e8b\uff09<\/strong><\/div>\n
\uff3b\u30ab\u30ed\u30ea\u30fc\u6442\u53d6\u3001\u6804\u990a\u6442\u53d6\u3001\u6c34\u5206\u6442\u53d6\u306a\u3069\u306e\u5fc5\u8981\u6027\u306b\u5bfe\u5fdc\u3057\u305f\u3082\u306e\u3068\u3057\u3066\u306e\u98df\u4e8b\u3001\u3059\u306a\u308f\u3061\u3001\u4eba\u9593\u306e\u751f\u547d\u7dad\u6301\u306b\u5f79\u7acb\u3064\u3082\u306e\u3068\u3057\u3066\u306e\u98df\u4e8b\uff3d<\/div>\n
\u4eba\u9593\u306f\u751f\u547d\u7dad\u6301\u306e\u305f\u3081\u306b\u30ab\u30ed\u30ea\u30fc\u3001\u6804\u990a\u3001\u6c34\u5206\u306a\u3069\u3092\u6442\u53d6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/em>\u3002\u3059\u306a\u308f\u3061\u3001\u98df\u4e8b\u306b\u3088\u308a\u30ab\u30ed\u30ea\u30fc\u3001\u6804\u990a\u3001\u6c34\u5206\u306a\u3069\u3092\u6442\u53d6\u3059\u308b\u3053\u3068\u306f\u3001\u4eba\u9593\u304c\u751f\u547d\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064<\/strong><\/em>\u3002\u504f\u98df\u3084\u62d2\u98df\u75c7\u306a\u3069\u306e\u3088\u3046\u306b\u5fc5\u8981\u91cf\u306b\u8db3\u308a\u306a\u3051\u308c\u3070\u4f53\u3092\u58ca\u3059\u3057\u3001\u4f55\u65e5\u3082\u98df\u4e8b\u3092\u3068\u3089\u306a\u3051\u308c\u3070\u6b7b\u4ea1\u3057\u3066\u3057\u307e\u3046\u3002<\/div>\n
\u3000<\/div>\n
(2) wants\u3068\u3057\u3066\u306e\u98df\u4e8b<\/strong><\/div>\n
\uff3b\u5065\u5eb7\u306a\u4eba\u9593\u3067\u3042\u308c\u3070\u4e00\u5b9a\u306e\u6642\u9593\u7d4c\u904e\u3068\u3068\u3082\u306b\u7a7a\u8179\u611f\u306b\u3088\u308a\u3001\u98df\u4e8b\u3092\u3057\u305f\u3044\u3068\u6b32\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3002\uff3d<\/div>\n
\u4eba\u306f\u300c\u304a\u8179\u304c\u3059\u3044\u305f\u300d\u3068\u611f\u3058\u3001\u300c\u4f55\u304b\u3092\u98df\u3079\u305f\u3044\u300d\u3068\u6b32\u3059\u308b<\/strong><\/em>\u3088\u3046\u306b\u306a\u308b\u3002\n<\/div>\n
\u3000<\/div>\n
(3) demand\u3068\u3057\u3066\u306e\u98df\u4e8b<\/strong><\/div>\n
\uff3b\u4eba\u306f\u8ca1\u5e03\u306e\u4e2d\u306b\u5165\u3063\u3066\u3044\u308b\u304a\u91d1\uff08\u81ea\u5206\u306e\u53ce\u5165\u306e\u5185\u3067\u98df\u4e8b\u306b\u307e\u308f\u305b\u308b\u304a\u91d1\uff09\u3068\u3044\u3046\u5236\u7d04\u306e\u4e2d\u3067\u3001\u300c\u98df\u3079\u305f\u3044\u300d\u30e2\u30ce\u3092\u8cb7\u3046\u3002\uff3d<\/div>\n
\u713c\u8089\u3001\u548c\u725b\u30b9\u30c6\u30fc\u30ad\u3001\u713c\u304d\u9b5a\u3001\u65e5\u672c\u6599\u7406\u3001\u4e2d\u83ef\u6599\u7406\u3001\u30d5\u30e9\u30f3\u30b9\u6599\u7406\u3001\u30ed\u30b7\u30a2\u6599\u7406\u3001\u30bf\u30a4\u6599\u7406\u3001\u30ab\u30ec\u30fc\u30e9\u30a4\u30b9\u3001\u5206\u5b50\u8abf\u7406\u6cd5\u306b\u3088\u308b\u6599\u7406\u306a\u3069\u3001\u305f\u304f\u3055\u3093\u306e\u300c\u98df\u3079\u305f\u3044\u300d\u30e2\u30ce\u306e\u4e2d\u304b\u3089\u3001\u4eba\u306f\u81ea\u5206\u306e\u8ca1\u5e03\u3068\u76f8\u8ac7\u3057\u306a\u304c\u3089\u4f55\u3092\u98df\u3079\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002\n<\/div>\n
\u3000<\/div>\n
\u3000\u30b3\u30c8\u30e9\u30fc\u81ea\u8eab\u306f\u3001needs\u3092\u98df\u7269\u3001\u8863\u670d\u3001\u4f4f\u5c45(shelter)\u3001\u5b89\u5168\u3001[\u793e\u4f1a\u7684]\u5e30\u5c5e(belonging)\u3001\uff3b\u793e\u4f1a\u7684\uff3d\u8a55\u4fa1(esteem)\u306a\u3069\u3068\u3044\u3063\u305f\u4eba\u9593\u7684\u751f\u5b58\u306b\u5fc5\u8981\u306a\u30e2\u30ce\u3068\u306e\u95a2\u4fc2\u3067\u898f\u5b9a\u3057\u3066\u3044\u308b\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u4eba\u9593\u7684\u751f\u5b58\u306b\u5fc5\u8981\u306a\u30e2\u30ce\u306b\u95a2\u308f\u308b\u300c\u57fa\u672c\u7684\u5145\u8db3\u306e\u6b20\u4e4f\u3092\u611f\u3058\u3066\u3044\u308b\u72b6\u614b(a state of felt deprivation of some basic satisfaction)\u300d\u3068\u898f\u5b9a\u3057\u3066\u3044\u308b\u3002<\/div>\n
\u3000A useful distinction can be drawn between needs,wants,anddemands. A human need is a state of felt deprivation of some basic satisfaction<\/em>. People require food, clothing,shelter,safety, belonging, esteem,and a few other things for survival.These needs are not created by their society or by marketers; they exist in the very texture of human biology and the human condition.
\n\uff3b\u51fa\u5178\uff3dKotler, P.(1967,1994) Marketing Management<\/em>, 8th Edition, Prentice-Hall, p.7<\/div>\n
\u3000<\/div>\n
\uff12\uff0e\u7d4c\u55b6\u6280\u8853\u8ad6\u306b\u304a\u3051\u308busefulness, wants, demand<\/div>\n
\u30b3\u30c8\u30e9\u30fc\u304cneeds\u3068\u3057\u3066\u3044\u308b\u8981\u56e0\u306f\u3001\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u306b\u306fusefulness\uff3b\u300c\u30fb\u30fb\u30fb\u306e\u5f79\u306b\u7acb\u3064\u300d\u300c\u30fb\u30fb\u306b\u3068\u3063\u3066\u6709\u7528\u3067\u3042\u308b\u300d\uff3d\u3068\u3044\u3046\u8981\u56e0\u3068\u3057\u3066\u89e3\u91c8\u3059\u308b\u3053\u3068\u3068\u3059\u308b\u3002\u3059\u306a\u308f\u3061\u7d4c\u55b6\u6280\u8853\u8ad6\u306e\u6388\u696d\u3067\u306f\u30b3\u30c8\u30e9\u30fc\u7684\u533a\u5225\u3092\u4e0b\u8a18\u306e\u3088\u3046\u306b\u4e00\u90e8\u4fee\u6b63\u3057\u3066\u5229\u7528\u3059\u308b\u3002<\/div>\n\n\n\n\n
1. usefulnees<\/td>\n \u300c\u30fb\u30fb\u30fb\u306e\u5f79\u306b\u7acb\u3064\u300d<\/td>\n<\/tr>\n
2. wants <\/td>\n\u300c\u30fb\u30fb\u30fb\u3092\u6b32\u3057\u3044\u300d<\/td>\n<\/tr>\n
3. demand<\/td>\n\u300c\u30fb\u30fb\u30fb\u3092\u8cfc\u5165\u3059\u308b\u300d<\/td>\n<\/tr>\n<\/table>\n
\u3000<\/div>\n
\uff3b\u95a2\u9023\u53c2\u8003\u6587\u732e\uff3d<\/strong><\/div>\n
\n
    \n
  1. \u77f3\u5ddd\u4f38\u4e00(2014)\u300e\u6599\u7406\u3068\u79d1\u5b66\u306e\u304a\u3044\u3057\u3044\u51fa\u4f1a\u3044: \u5206\u5b50\u8abf\u7406\u304c\u98df\u306e\u5e38\u8b58\u3092\u5909\u3048\u308b\u300f(DOJIN\u9078\u66f8\uff09\u5316\u5b66\u540c\u4eba\u3001220\u9801\n<\/ol>\n<\/div>\n
    \u3000<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    [\u524d\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62015.04.30 [\u6b21\u56de\u306e\u6388\u696d\u6982\u8981]\u7d4c\u55b6\u6280\u8853\u8ad62 … \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2592","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":27,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"predecessor-version":[{"id":2673,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/2592\/revisions\/2673"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}