{"id":4664,"date":"2016-06-12T05:59:40","date_gmt":"2016-06-11T20:59:40","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=4664"},"modified":"2016-06-12T23:38:07","modified_gmt":"2016-06-12T14:38:07","slug":"%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e8%ab%96-2016-06-09","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/4664","title":{"rendered":"\u7d4c\u55b6\u6280\u8853\u8ad6 2016.06.09"},"content":{"rendered":"
[\u524d\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad6 2016.06.02<\/a><\/div>\n
[\u6b21\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad6 2016.06.16<\/a><\/div>\n
[\u4eca\u56de\u306epdf\u30c7\u30fc\u30bf\u304a\u3088\u3073\u914d\u5e03\u7269]<\/div>\n
\n
\u6388\u696d\u30e1\u30e2<\/div>\n
necessity-wants-demand\u306e\u533a\u5225\u306b\u95a2\u308f\u308b\u5177\u4f53\u7684\u4e8b\u4f8b<\/a><\/div>\n
\u3000<\/div>\n
\u914d\u5e03\u3057\u305f\u8a18\u4e8b<\/div>\n
\u300c\u7279\u96c6\u30c9\u30ed\u30fc\u30f3\u306e\u6642\u4ee3\u300d\u300e\u65e5\u672c\u8a9e\u7248Newsweek\u300f2015\u5e7406\u670816\u65e5<\/a>\n<\/div>\n<\/div>\n
\u3000<\/div>\n
[\u4eca\u56de\u306e\u6388\u696d\u5185\u5bb9]<\/div>\n
\n
\uff11\uff0e\u30b3\u30c8\u30e9\u30fc\u7684\u56f3\u5f0f\u306b\u304a\u3051\u308bneeds\u6982\u5ff5\u306b\u5bfe\u3059\u308b\u3001\u7d4c\u55b6\u6280\u8853\u8ad6\u7684\u8996\u70b9\u304b\u3089\u306e\u691c\u8a0e<\/div>\n
(1) \u610f\u8b58\u3055\u308c\u305fneeds\uff08\u72ed\u7fa9\uff09\u3000vs\u3000\u610f\u8b58\u3055\u308c\u3066\u3044\u306a\u3044needs\uff08\u72ed\u7fa9\uff09<\/div>\n
\u30b3\u30c8\u30e9\u30fc\u306f\u3001needs\uff08\u72ed\u7fa9\uff09\u306b\u95a2\u3057\u3066\u6709\u610f\u8b58\u6027\uff0f\u6709\u8a8d\u8b58\u6027\u306e\u5b58\u5728\u3092\u8981\u4ef6\u3068\u3057\u3066\u3044\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u300c\u6b20\u4e4f\u72b6\u614b\u306b\u95a2\u3059\u308b\u610f\u8b58\u30fb\u8a8d\u8b58\u300d\u304c\u30b3\u30c8\u30e9\u30fc\u306b\u304a\u3051\u308bneeds(\u72ed\u7fa9\uff09\u3067\u3042\u308b\u3002\u305d\u308c\u3086\u3048\u30b3\u30c8\u30e9\u30fc\u7684\u56f3\u5f0f\u3067\u306f\u3001needs(\u72ed\u7fa9\uff09\u306f\u300c\u65b0\u898f\u306b\u5275\u51fa\u53ef\u80fd\u306a\u3082\u306e\u300d\uff08\u5e83\u544a\u306a\u3069\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f5c\u696d\u306b\u3088\u3063\u3066\u5275\u308a\u51fa\u3059\u3082\u306e\uff09\u3067\u306f\u306a\u304f\u3001\u300c\u524d\u3082\u3063\u3066\u65e2\u306b\u5b58\u5728\u3059\u308b\u3082\u306e\u300d\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f5c\u696d\u306e\u524d\u63d0\u7684\u5bfe\u8c61\uff09\u3067\u3042\u308b\u3002
\n\u3057\u304b\u3057\u3053\u308c\u306fstatic\u306a\u898b\u65b9\u3067\u3042\u308b\u3002\u3053\u3046\u3057\u305f\u30b3\u30c8\u30e9\u30fc\u7684\u56f3\u5f0f\u3067\u306f\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3092\u3046\u307e\u304f\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002
\n\u672a\u3060\u5b58\u5728\u3057\u3066\u3044\u306a\u3044\u5e02\u5834\u3092\u65b0\u898f\u306b\u5275\u51fa\u3059\u308b\u3088\u3046\u306aradical innovation\u3067\u306f\u3001\u300c\u610f\u8b58\u3055\u308c\u3066\u3044\u306a\u3044needs\uff08\u72ed\u7fa9\uff09\u300d\u306b\u5bfe\u5fdc\u3057\u305fproduct development\u304c\u5fc5\u8981\u3068\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u610f\u8b58\u3055\u308c\u3066\u3044\u306a\u3044needs\uff08\u72ed\u7fa9\uff09\u300d\u306e\u610f\u8b58\u5316\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/div>\n
\u3000<\/div>\n
(2) \u7279\u5b9a\u306e\u500b\u4eba\u306e\u307f\u304c\u660e\u77ad\u306b\u610f\u8b58\u30fb\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3001\u793e\u4f1a\u7684\u306b\u306f\u610f\u8b58\u30fb\u8a8d\u8b58\u3055\u308c\u3066\u306f\u3044\u306a\u3044needs\uff08\u72ed\u7fa9\u306e\u500b\u4eba\u7684needs\uff09<\/div>\n
\n
\u30bd\u30cb\u30fc\u306e\u30ab\u30bb\u30c3\u30c8\u30fb\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u958b\u767a\u306e\u52d5\u6a5f\u3068\u3057\u3066\u306e\u3001\u500b\u4eba\u7684needs<\/div>\n
\u3000<\/div>\n
\u300c\u82e5\u3044\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u904a\u3073\u5fc3\u300d\u304b\u3089\u751f\u307e\u308c\u305f\u3082\u306e\u3068\u3057\u3066\u306e\u3001\u521d\u4ee3\u30ab\u30bb\u30c3\u30c8\u30fb\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u3000—\u3000\u9ed2\u6728\u9756\u592b(1987)\u300e\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u6d41\u4f01\u753b\u8853\u300fp.41<\/div>\n
\n\u3082\u3068\u3082\u3068\u5546\u54c1\u3068\u3057\u3066\u58f2\u308a\u51fa\u3059\u3059\u3068\u3043\u3046\u660e\u78ba\u306a\u610f\u8b58\u3067\u4f01\u753b\u3055\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u3001\u3068\u3044\u3046\u306e\u304c\u771f\u76f8\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u82e5\u3044\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u904a\u3073\u5fc3\u304b\u3089\u751f\u307e\u308c\u305f\u3082\u306e\u3067\u3001\u30c6\u30fc\u30d7\u30ec\u30b3\u30fc\u30c0\u30fc\u4e8b\u696d\u90e8\u306e\u5546\u54c1\u4f01\u753b\u306e\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306b\u306f\u306a\u304b\u305f\u5546\u54c1\u3067\u3057\u305f\u3002\u3044\u308f\u3070\u7b4b\u66f8\u304d\u306b\u306a\u304b\u3063\u305f\u308f\u3051\u3067\u3060\u304b\u3089\u3053\u305d\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u30fb\u30b9 \u30c8\u30fc\u30ea\u30fc\u306f\u9762\u767d\u3044\u306e\u3067\u3059\u3002
\n\u305d\u306e\u82e5\u3044\u30a8\u30f3\u30b8\u30cb\u30a2\u306f\u300c\u30d6\u30ec\u30b9\u30de\u30f3\u300d\u3068\u3044\u3046\u5c0f\u578b\u306e\u529b\u30bb\u30c3\u30c8\u30fb\u30ec\u30b3\u30fc\u30c0\u30fc\u3092\u6539\u9020\u3057\u3066\u3001\u81ea\u5206\u5c02\u7528\u306e\u30ab\u30bb\u30c3\u30c8\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u3057\u3066\u697d\u3057\u3093\u3067\u3044\u307e\u3057\u305f\u3002\u3069\u3093\u306a\u6539\u9020\u3092\u65bd\u3057\u305f\u304b\u3068\u3044\u3046 \u3068\u307e\u305a\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u53d6\u308a\u53bb\u3063\u3066\u30b9\u30c6\u30ec\u30aa\u306e\u57fa\u677f\u3092\u5165\u308c\u3001\u518d\u751f\u30d8\u30c3\u30c9\u3092\u30b9\u30c6\u30ec\u30aa\u306b\u5909\u3048\u3001\u30a4\u30e4\u30db\u30f3\u30b8\u30e3\u30c3\u30af\u3092\u5927\u304d\u304f\u3057\u3066\u4e8c\u3064\u4f5c\u308a\u3001\u305d\u3053\u306b\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u306e\u6a19\u6e96\u30d7\u30e9\u30b0\u3092\u5de6\u53f3\u4e8c\u3064\u306b\u5206\u3051\u305f\u3082\u306e\u3092\u5dee\u3057\u8fbc\u3093\u3060\u306e\u3067\u3059\u3002\u4e8c\u3064\u306e\u6a19\u6e96\u30d7\u30e9\u30b0\u306f\u3001\u5dee\u3057\u9055\u3048\u3066\u5de6\u53f3\u306e\u4f4d\u76f8\u304c\u9006\u306b\u306a\u308b\u306e\u3092\u9632\u3050\u305f\u3081\u304b\u3001\u63a5\u7740\u5264\u3067\u56fa\u5b9a\u3057\u3066\u3042\u3063\u305f\u306e\u3092\u899a\u3048\u3066\u3044\u307e\u3059\u3002<\/div>\n<\/div>\n
\u3000<\/div>\n
(3) \u793e\u4f1a\u7684\u306b\u610f\u8b58\u30fb\u8a8d\u8b58\u3055\u308c\u3066\u306f\u3044\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u307e\u3067\u8ab0\u3082\u660e\u77ad\u306b\u306f\u610f\u8b58\u30fb\u8a8d\u8b58\u3057\u3066\u306f\u3044\u306a\u304b\u3063\u305fneeds\uff08\u672a\u767a\u898b\u306eneeds\uff09<\/div>\n
iPhone3G\u767a\u58f2\u6642\u306b\u304a\u3051\u308b\u3001NHK\u3082\u542b\u3081\u305fTV\u306b\u304a\u3051\u308b\u6570\u591a\u304f\u306e\u89e3\u8aac\u756a\u7d44\u306b\u3088\u308b\u3001\u30b9\u30de\u30db\u306e\u6709\u7528\u6027\u306b\u95a2\u3059\u308b\u610f\u8b58\u30fb\u8a8d\u8b58\u5316
\n\u30c9\u30ed\u30fc\u30f3\u306b\u95a2\u3059\u308b\u89e3\u8aac\u8a18\u4e8b\uff08\u53c2\u7167\uff1a\u300c\u7279\u96c6\u30c9\u30ed\u30fc\u30f3\u306e\u6642\u4ee3\u300d\u300e\u65e5\u672c\u8a9e\u7248Newsweek\u300f2015\u5e7406\u670816\u65e5<\/a>\uff09<\/p>\n
\u96d1\u8a8c\u3084WEB\u306b\u304a\u3051\u308bSACD\u95a2\u9023\u306e\u89e3\u8aac\u8a18\u4e8b<\/div>\n
\n
\u300c\u30b9\u30fc\u30d1\u30fc\u30aa\u30fc\u30c7\u30a3\u30aaCD\u306e\u97f3\uff1e\u554f\u7b548\u3000\u30b9\u30fc\u30d1\u30fc\u30aa\u30fc\u30c7\u30a3\u30aaCD\u306e\u97f3\u306f\u7c92\u5b50\u304c\u7d30\u304b\u3044\u300dSA-CD\u30e9\u30dc<\/a><\/div>\n
\u300c\u30b9\u30fc\u30d1\u30fc\u30aa\u30fc\u30c7\u30a3\u30aaCD\u306e\u97f3\uff1e\u554f\u7b549\u3000\u30b7\u30e3\u30e9\u30b7\u30e3\u30e9\u3068\u30b7\u30e3\u30b7\u30e3\u300dSA-CD\u30e9\u30dc<\/a><\/div>\n<\/div>\n
\u3000<\/div>\n
\u96d1\u8a8c\u3084WEB\u306b\u304a\u3051\u308b\u30cf\u30a4\u30ec\u30be\u97f3\u6e90\u95a2\u9023\u306e\u89e3\u8aac\u8a18\u4e8b<\/div>\n
\n
\u30bd\u30cb\u30fc\u300c\u30cf\u30a4\u30ec\u30be\u3068\u306f\uff1f\u300d<\/a><\/div>\n
\u300c\u30b9\u30fc\u30d1\u30fc\u30aa\u30fc\u30c7\u30a3\u30aaCD\u306e\u97f3\uff1e\u554f\u7b549\u3000\u30b7\u30e3\u30e9\u30b7\u30e3\u30e9\u3068\u30b7\u30e3\u30b7\u30e3\u300dSA-CD\u30e9\u30dc<\/a><\/div>\n
\u3000<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

[\u524d\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad6 2016.06.02 [\u6b21\u56de\u306e\u6388\u696d\u5185\u5bb9]\u7d4c\u55b6\u6280\u8853\u8ad6 … \u7d9a\u304d\u3092\u8aad\u3080 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4664","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/4664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=4664"}],"version-history":[{"count":18,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/4664\/revisions"}],"predecessor-version":[{"id":4695,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/4664\/revisions\/4695"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=4664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=4664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=4664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}