{"id":5322,"date":"2018-04-23T11:24:42","date_gmt":"2018-04-23T02:24:42","guid":{"rendered":"http:\/\/sano.s2.coreblog.jp\/?p=5322"},"modified":"2018-04-23T16:51:40","modified_gmt":"2018-04-23T07:51:40","slug":"2018-04-23-%e7%b5%8c%e5%96%b6%e6%8a%80%e8%a1%93%e7%89%b9%e8%ab%96a","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/5322","title":{"rendered":"2018.04.23 \u7d4c\u55b6\u6280\u8853\u7279\u8ad6A"},"content":{"rendered":"<div class=\"item5\">\u5f53\u65e5\u914d\u5e03\u8cc7\u6599<\/div>\n<div class=\"indent1\">\n<a href=\"http:\/\/www.sanosemi.com\/biztech\/document\/2013-08-25Bisiness_and_Technology_Theory.pdf\">\u4f50\u91ce\u6b63\u535a(2013)\u300c\u7d4c\u55b6\u30fb\u6280\u8853\u30fbInnovation\u300d<\/a><br \/>\n<a href=\"http:\/\/www.sanosemi.com\/biztech\/document\/Porter-Technology-Business2011-2015-2017.pdf\">\u4f50\u91ce\u6b63\u535a(2011,2015,2017)\u300cPorter \u306e\u7af6\u4e89\u6226\u7565\u8ad6\u7684\u8996\u70b9\u304b\u3089\u898b\u305f\u7d4c\u55b6\u3068\u6280\u8853\u300d<\/a>\n<\/div>\n<div>\u3000<\/div>\n<div class=\"item5\">\u7af6\u4e89\u512a\u4f4d\uff08Competitive Advantage\uff09\u306e\u6301\u7d9a\u6027 &#8211; \u6a21\u5023\u56f0\u96e3\u6027(difficulty in imitation)<\/div>\n<div class=\"indent1 size-1\">\n<div>Porter, Michael E. (1985). <em>Competitive Advantage: Creating and <u><strong>Sustaining<\/strong><\/u> Superior Performance<\/em>, Free Press[\u30dd\u30fc\u30bf\u30fc, M.E. (\u571f\u5c90\u5764\u8a33,1985)\u300e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u300f\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e]<\/div>\n<div>Barney, J.(1996,2001,2006,2010) <em>Gaining and  <u><strong>Sustaining<\/strong><\/u>  Competitive Advantage<\/em>,Prentice Hall<\/div>\n<\/div>\n<div>\u3000<\/div>\n<div class=\"item5\">Porter \u306e\uff13\u3064\u306e\u6226\u7565(generic strategies &#8212; Cost Leadership, Differentiation, Focus)<\/div>\n<div class=\"indent1\">\n1. Cost Leadership\uff08\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff09\u6226\u7565<br \/>\n2.Differentiation\uff08\u5dee\u7570\u5316\uff09\u6226\u7565<br \/>\n3.Focus\uff08\u96c6\u4e2d\uff09\u6226\u7565\n<\/div>\n<div>\u3000<\/div>\n<p><a href=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/Porter-generic_strategies-Cost_Leadership-Differentiation_Focus.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/Porter-generic_strategies-Cost_Leadership-Differentiation_Focus-1024x466.png\" alt=\"\" width=\"480\" height=\"218\" class=\"aligncenter size-large wp-image-5336\" \/><\/a><\/p>\n<div>\u3000<\/div>\n<div class=\"indent1 size-1\">\n<div><strong>\uff3b\u8003\u5bdf\u3057\u3066\u307f\u3088\u3046\uff3d\u65e5\u672c\u4f01\u696d\u306e\u300c\u540c\u8cea\u5316\u300d\u6226\u7565\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u4ed8\u3051\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306a\u306e\u304b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/strong><\/div>\n<div class=\"indent1 size-1\">\n<strong>1) <a href=\"http:\/\/www.yuhikaku.co.jp\/books\/detail\/464116102X\">\u300e\u65e5\u672c\u306e\u4f01\u696d\u9593\u7af6\u4e89\u300f<\/a>\u7b2cI\u90e8\u300c\u540c\u8cea\u7684\u7af6\u4e89\u3068\u5dee\u5225\u5316\u7af6\u4e89\u306e\u7e70\u8fd4\u3057\u30d1\u30bf\u30fc\u30f3\u300d<\/strong><\/p>\n<div>\u3000<\/div>\n<p><strong>2) \u7af6\u5408\u4ed6\u793e\u306b\u3088\u308b\u540c\u8cea\u5316\u6226\u7565\u306e\u5931\u6557\u4f8b\u3068\u3057\u3066\u306e\u3001\u30c9\u30e9\u30a4\u30d3\u30fc\u30eb\u6226\u4e89<\/strong><\/p>\n<div class=\"indent1\"><a href=\"http:\/\/kigyoka.com\/news\/magazine\/magazine_20150529_2.html\"><strong>\u4e2d\u689d\u9ad8\u5fb3(2001)\u300c\u30b9\u30fc\u30d1\u30fc\u30c9\u30e9\u30a4\u306e\u5927\u30d2\u30c3\u30c8\u3067\u30c9\u30e9\u30a4\u6226\u4e89\u52c3\u767a\u300d\u4f01\u696d\u5bb6\u5036\u697d\u90e8\u30012001\u5e746\u6708\u53f7\u3001\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u5947\u8de1\u306e\u771f\u5b9f\u3000vol.12<\/strong><\/a><br \/>\n<a href=\"http:\/\/kigyoka.com\/news\/magazine\/magazine_20150529_2.html\">http:\/\/kigyoka.com\/news\/magazine\/magazine_20150529_2.html<\/a><br \/>\n\u4e2d\u689d\u9ad8\u5fb3\uff1a\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u540d\u8a89\u9867\u554f \u5143\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u4ee3\u8868\u53d6\u7de0\u5f79\u526f\u793e\u9577\uff08\u5f53\u6642\uff09<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=jM3MmTUoMcI\">\u300c\u30c9\u30e9\u30a4\u6226\u4e89 1988\u5e74\u30d3\u30fc\u30eb\u5404\u793eCM\u300dYouTube<\/a>\n<\/div>\n<p><a href=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/Japna-beer-share-1986-2016.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/Japna-beer-share-1986-2016-1024x492.png\" alt=\"\" width=\"640\" height=\"308\" class=\"aligncenter size-large wp-image-5346\" \/><\/a>\n<\/div>\n<\/div>\n<div>\u3000<\/div>\n<div class=\"item5\">focus\u6226\u7565 &#8211; cost focus <em>vs<\/em> differentiation focus<\/div>\n<div class=\"indent1\">\ndifferentiation focus\u6226\u7565\u306b\u57fa\u3065\u304f\u88fd\u54c1\u3068\u3057\u3066\u306eSONY\u30fbPS3<br \/>\ncost focus\u6226\u7565\u306b\u57fa\u3065\u304f\u88fd\u54c1\u3068\u3057\u3066\u306e\u4efb\u5929\u5802\u30fbWii<\/p>\n<div class=\"size-1\"><a href=\"http:\/\/www.sanosemi.com\/biztech\/document\/Game-Positioning-Ver4-5.pdf\">http:\/\/www.sanosemi.com\/biztech\/document\/Game-Positioning-Ver4-5.pdf<\/a>\u306ep.8\u306b\u304a\u3051\u308bWii\u304a\u3088\u3073PS3\u306e\u88fd\u9020\u30b3\u30b9\u30c8\u6bd4\u8f03<br \/>\n<a href=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/2006-Wii_PS3_cost.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/sano.s2.coreblog.jp\/wp-content\/uploads\/2018\/04\/2006-Wii_PS3_cost-1024x879.png\" alt=\"\" width=\"640\" height=\"549\" class=\"aligncenter size-large wp-image-5334\" \/><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u65e5\u914d\u5e03\u8cc7\u6599 \u4f50\u91ce\u6b63\u535a(2013)\u300c\u7d4c\u55b6\u30fb\u6280\u8853\u30fbInnovation\u300d \u4f50\u91ce\u6b63\u535a &hellip; <a href=\"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/5322\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5322","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=5322"}],"version-history":[{"count":18,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5322\/revisions"}],"predecessor-version":[{"id":5351,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5322\/revisions\/5351"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=5322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=5322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=5322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}