{"id":5811,"date":"2023-05-18T09:31:28","date_gmt":"2023-05-18T00:31:28","guid":{"rendered":"https:\/\/www.sanosemi.com\/sano_lecture\/?p=5811"},"modified":"2023-12-15T12:38:40","modified_gmt":"2023-12-15T03:38:40","slug":"%e3%83%9e%e3%82%af%e3%83%89%e3%83%8a%e3%83%ab%e3%83%89%e3%81%a8%e3%83%a2%e3%82%b9%e3%83%90%e3%83%bc%e3%82%ac%e3%83%bc%e3%81%ae%e7%b5%8c%e5%96%b6%e6%88%a6%e7%95%a5%e3%81%ae%e5%b7%ae%e7%95%b0","status":"publish","type":"post","link":"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/5811","title":{"rendered":"\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570"},"content":{"rendered":"<p>\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u95a2\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u5c11\u306a\u304f\u3068\u3082\u4e00\u898b\u3057\u305f\u3068\u3053\u308d\u3067\u306f\u6709\u76ca\u3068\u601d\u308f\u308c\u308b\u56de\u7b54\u304c\u5f97\u3089\u308c\u308b\u3002<v><\/p>\n<div>\u3000<\/div>\n<div class=\"item6\">\u30d7\u30ed\u30f3\u30d7\u30c8<\/div>\n<div class=\"indent1 size-1\">\n\u4ee5\u4e0b\u3067\u7d39\u4ecb\u3059\u308b\u56de\u7b54\u7d50\u679c\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u5c0e\u51fa\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<div class=\"indent1\">\n<strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff11<\/strong><\/p>\n<div class=\"indent1\">\n\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3068\u3044\u3046\u7406\u8ad6\u7684\u8996\u70b9\u304b\u3089\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u307e\u305f\u306f\u540c\u4e00\u6027\u3092\u8aac\u660e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3059\u306a\u308f\u3061\u3001\u4e21\u8005\u304c\u76f8\u5bfe\u7684\u306b\u7570\u306a\u308b\u7d4c\u55b6\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u540c\u4e00\u306e\u7d4c\u55b6\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u7d4c\u55b6\u5b66\u306e\u5c02\u9580\u5bb6\u306e\u8996\u70b9\u304b\u3089\u8a73\u3057\u304f\u8003\u5bdf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<div>\u3000<\/div>\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff12<\/strong><\/p>\n<div class=\"indent1\">\n\u4e0a\u8a18\u306e\u56de\u7b54\u5185\u5bb9\u306b\u95a2\u308f\u308b\u5b66\u8853\u7684\u8ad6\u6587\u306e\u5185\u3067\u3001\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/div>\n<\/div>\n<div>\u3000<\/div>\n<div>\u3000<\/div>\n<div class=\"item6\">ChatGPT\u7121\u6599\u7248\uff08ChatGPT3.5)\u306e\u56de\u7b54\u4f8b\uff11<\/div>\n<div>\u3000<\/div>\n<div class=\"indent1 size-1\">\n<strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff11\u306b\u5bfe\u3059\u308b\u56de\u7b54<\/strong><\/p>\n<div class=\"indent1\">\n<p>\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u3092\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30fc\u30bf\u30fc\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u4e00\u822c\u7684\u306a\u6226\u7565\u3092\u63d0\u6848\u3057\u307e\u3057\u305f\uff1a\u5168\u4f53\u5e02\u5834\u3078\u306e\u5dee\u5225\u5316\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u304a\u3088\u3073\u5e02\u5834\u306e\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u96c6\u4e2d\uff08\u30d5\u30a9\u30fc\u30ab\u30b9\uff09\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u74b0\u5883\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u9078\u629e\u80a2\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u3092\u8003\u3048\u308b\u969b\u306b\u3001\u4ee5\u4e0b\u306e\u89b3\u70b9\u306b\u7740\u76ee\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"indent1\">\n<div><strong>1. \u5dee\u5225\u5316\u6226\u7565:<\/strong><\/div>\n<div class=\"indent1\"> \u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u5e83\u7bc4\u306a\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3001\u591a\u69d8\u306a\u30e1\u30cb\u30e5\u30fc\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u304a\u3088\u3073\u4e16\u754c\u4e2d\u3067\u8a8d\u77e5\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u7279\u306b\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u306e\u54c1\u8cea\u3084\u65b0\u9bae\u3055\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u9ad8\u54c1\u8cea\u306a\u30e1\u30cb\u30e5\u30fc\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u5c64\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u7570\u306a\u308b\u5dee\u5225\u5316\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/div>\n<div>\u3000<\/div>\n<div><strong>2. \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565:<\/strong><\/div>\n<div class=\"indent1\"> \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3067\u306f\u3001\u52b9\u7387\u5316\u3084\u751f\u7523\u6027\u306e\u5411\u4e0a\u3092\u901a\u3058\u3066\u4f4e\u30b3\u30b9\u30c8\u3092\u5b9f\u73fe\u3057\u3001\u7af6\u4e89\u529b\u3092\u7372\u5f97\u3057\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u5927\u91cf\u751f\u7523\u3084\u4f9b\u7d66\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u5316\u306a\u3069\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u8ffd\u6c42\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u306e\u54c1\u8cea\u3084\u65b0\u9bae\u3055\u306b\u3053\u3060\u308f\u308b\u305f\u3081\u3001\u539f\u6750\u6599\u3084\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u4e00\u90e8\u306e\u30b3\u30b9\u30c8\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u70b9\u304b\u3089\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3088\u308a\u5546\u54c1\u306e\u54c1\u8cea\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u305f\u3081\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3088\u308a\u3082\u5dee\u5225\u5316\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/div>\n<div>\u3000<\/div>\n<div><strong>3. \u30d5\u30a9\u30fc\u30ab\u30b9\u6226\u7565:<\/strong><\/div>\n<div class=\"indent1\">\n   \u30d5\u30a9\u30fc\u30ab\u30b9\u6226\u7565\u3067\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d5e\u308a\u8fbc\u3093\u3067\u6226\u7565\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u305d\u308c\u305e\u308c\u5e83\u7bc4\u306a\u5e02\u5834\u3067\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5730\u57df\u306b\u3088\u3063\u3066\u6226\u7565\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7570\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u5730\u57df\u3054\u3068\u306b\u30e1\u30cb\u30e5\u30fc\u3084\u5e97\u8217\u30c7\u30b6\u30a4\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u73fe\u5730\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u3082\u5730\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u30e1\u30cb\u30e5\u30fc\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u6226\u7565\u306e\u8981\u7d20\u304c\u898b\u3089\u308c\u307e\u3059\u3002\n<\/div>\n<\/div>\n<div>\u3000<\/div>\n<p>\u7dcf\u62ec\u3059\u308b\u3068\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u4e00\u822c\u7684\u306a\u6226\u7565\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3064\u3064\u3001\u76f8\u5bfe\u7684\u306b\u7570\u306a\u308b\u7d4c\u55b6\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u5e83\u7bc4\u306a\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u3001\u52b9\u7387\u5316\u306b\u3088\u308b\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u8ffd\u6c42\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u306e\u54c1\u8cea\u3084\u65b0\u9bae\u3055\u306b\u7279\u5316\u3057\u305f\u5dee\u5225\u5316\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u4e00\u90e8\u306e\u30b3\u30b9\u30c8\u3092\u72a0\u7272\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u3054\u3068\u306b\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\n<\/p><\/div>\n<div>\u3000<\/div>\n<div>\u3000<\/div>\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff12\u306b\u5bfe\u3059\u308b\u56de\u7b54<\/strong><\/p>\n<div class=\"indent1\">\n\u4ee5\u4e0b\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306b\u95a2\u9023\u3059\u308b\u5b66\u8853\u7684\u8ad6\u6587\u306e\u4e00\u90e8\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8ad6\u6587\u306f\u3001\u7279\u306b\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3084\u6226\u7565\u7684\u5dee\u5225\u5316\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"indent1\">\n1. Kroc, R., &#038; Anderson, R. J. (2008). &#8220;McDonald&#8217;s: Behind the Arches &#8211; The Ethics of Expanding McDonald&#8217;s.&#8221; Business Ethics Quarterly, 18(3), 379-384.<br \/>\n   \u3053\u306e\u8ad6\u6587\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u6210\u9577\u3068\u62e1\u5927\u306b\u95a2\u9023\u3059\u308b\u502b\u7406\u7684\u306a\u554f\u984c\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u7684\u306a\u5224\u65ad\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2. Chan, K. K., &#038; Tsai, H. T. (2010). &#8220;Brand value and financial performance: evidence from the restaurant industry.&#8221; Journal of Foodservice Business Research, 13(3), 243-258.<br \/>\n   \u3053\u306e\u7814\u7a76\u306f\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u696d\u754c\u3092\u5bfe\u8c61\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u8ca1\u52d9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u95a2\u9023\u6027\u3092\u8abf\u67fb\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3084\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3068\u305d\u306e\u5f71\u97ff\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>3. Kim, M., &#038; Kim, H. (2014). &#8220;A cross-national investigation of the impact of country-level factors on the market performance of quick-service restaurants.&#8221; International Journal of Hospitality Management, 36, 255-266.<br \/>\n   \u3053\u306e\u7814\u7a76\u306f\u3001\u30af\u30a4\u30c3\u30af\u30b5\u30fc\u30d3\u30b9\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u5e02\u5834\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u56fd\u30ec\u30d9\u30eb\u306e\u8981\u56e0\u3092\u63a2\u7a76\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3084\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u56fd\u5225\u5c55\u958b\u3068\u6226\u7565\u306e\u9055\u3044\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>4. Lu, L., &#038; Liu, X. (2016). &#8220;Cost leadership strategy or differentiation strategy? A study of UK hotel industry.&#8221; Journal of Hospitality and Tourism Management, 29, 15-24.<br \/>\n   \u3053\u306e\u7814\u7a76\u306f\u3001\u30a4\u30ae\u30ea\u30b9\u306e\u30db\u30c6\u30eb\u696d\u754c\u3092\u5bfe\u8c61\u306b\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3068\u5dee\u5225\u5316\u6226\u7565\u306e\u9078\u629e\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u57fa\u3065\u304d\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u6226\u7565\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u793a\u5506\u306b\u5bcc\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>5. Chen, W., &#038; Huang, Y. (2019). &#8220;Strategies of multinational fast food restaurant chains: A study of McDonald&#8217;s and KFC.&#8221; Journal of Business Research, 103, 304-313.<br \/>\n   \u3053\u306e\u7814\u7a76\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3084KFC\u306a\u3069\u306e\u30de\u30eb\u30c1\u30ca\u30b7\u30e7\u30ca\u30eb\u306a\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u30ec\u30b9\u30c8\u30e9\u30f3\u30c1\u30a7\u30fc\u30f3\u306e\u6226\u7565\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u6bd4\u8f03\u3068\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u304a\u3051\u308b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\u8ad6\u3058\u3066\u3044\u307e\u3059\u3002\n<\/p><\/div>\n<div>\u3000<\/div>\n<p>\u3053\u308c\u3089\u306e\u5b66\u8853\u8ad6\u6587\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5177\u4f53\u7684\u306b\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u3092\u8a73\u3057\u304f\u8ad6\u3058\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u5404\u8ad6\u6587\u306e\u4e2d\u8eab\u306b\u57fa\u3065\u3044\u3066\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div>\u3000<\/div>\n<div class=\"red size-1 item6\">[\u5f15\u7528\u8005\u6ce8\uff1a\u30d7\u30ed\u30f3\u30d7\u30c8\uff12\u306b\u5bfe\u3059\u308bChatGPT\u6709\u6599\u7248\uff08ChatGPT4)\u306e\u56de\u7b54\u306f\u3001\u300c\u7533\u3057\u8a33\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u79c1\u306f\u5b66\u8853\u7684\u306a\u8ad6\u6587\u306e\u5177\u4f53\u7684\u306a\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u76f4\u63a5\u7684\u306a\u53c2\u8003\u6587\u732e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3042\u308a\u3001ChatGPT\u7121\u6599\u7248\uff08ChatGPT3.5)\u3088\u308a\u3082\u300c\u52a3\u3063\u305f\u300d\u56de\u7b54\u3068\u306a\u3063\u3066\u3044\u308b\u3002]<\/div>\n<\/div>\n<\/div>\n<div>\u3000<\/div>\n<p><!---\u7e70\u308a\u8fd4\u3057\u805e\u304f\u3053\u3068\u3067\u3088\u308a\u9069\u5207\u306a\u56de\u7b54\u304c\u5f97\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308b\u3002\u300c\u9867\u5ba2\u304c\u771f\u306b\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u4f55\u306a\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u5177\u4f53\u7684\u4e8b\u4f8b\u306b\u57fa\u3065\u304d\u306a\u304c\u3089\u8aac\u660e\u3057\u306a\u3055\u3044\u3002\u300d\u3068\u3044\u3046\u554f\u984c\u306b\u95a2\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u56de\u7b54\u306e\u65b9\u304c\u3088\u308a\u9069\u5207\u3067\u3042\u308b\u3002--><\/p>\n<div class=\"item5\">Microsoft Bing \uff08ChatGPT4.0)\u306e\u56de\u7b54\u4f8b1<\/div>\n<div class=\"indent1 size-1\">\n<strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff11\u306b\u5bfe\u3059\u308b\u56de\u7b54<\/strong><\/p>\n<div 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06b\u540c\u4e00\u3067\u306f\u306a\u3044\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u30bd\u30fc\u30b9: Bing \u3068\u306e\u4f1a\u8a71 2023\/5\/18<\/strong><br \/>\n(1) \u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565 | \u7528\u8a9e\u89e3\u8aac | \u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240(NRI). https:\/\/www.nri.com\/jp\/knowledge\/glossary\/lst\/ha\/poters_compe.<br \/>\n(2) \u30dd\u30fc\u30bf\u30fc\u306e\uff13\u3064\u306e\u57fa\u672c\u6226\u7565\u3068\u306f\uff1f\u7af6\u4e89\u512a\u4f4d\u3068\u306f\uff1f\u4e2d\u5c0f\u4f01\u696d\u8a3a\u65ad\u58eb\u89e3\u8aac\u3002. https:\/\/bing.com\/search?q=%e3%83%9d%e3%83%bc%e3%82%bf%e3%83%bc%e3%81%ae%e7%ab%b6%e4%ba%89%e5%84%aa%e4%bd%8d%e3%81%ae%e6%88%a6%e7%95%a5.<br \/>\n(3) \u30dd\u30fc\u30bf\u30fc\u306e3\u3064\u306e\u57fa\u672c\u6226\u7565\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb. https:\/\/www.profuture.co.jp\/mk\/column\/10267.<br \/>\n(4) \u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068\u306f\uff1a3\u3064\u306e\u6226\u7565 &#8211; \u9867\u5ba2\u3092\u5897\u3084\u3059\u65b9\u7a0b\u5f0f. https:\/\/www.awordinc.com\/customer\/porter\/.<br \/>\n(5) \u300c\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u300d\u3068\u306f\uff1f3\u3064\u306e\u6226\u7565\u306e\u57fa\u672c\u3068\u30ea\u30b9\u30af &#8230;. https:\/\/souken.shikigaku.jp\/13804\/.<br \/>\n(6) \u3010\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068\u306f\u30113\u3064\u306e\u7af6\u4e89\u6226\u7565\u3092\u56f3\u304b\u3089\u308f\u304b\u308a &#8230;. https:\/\/liberal-arts-guide.com\/porters-competitive-strategy\/.\n<\/div>\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff12\u306b\u5bfe\u3059\u308b\u56de\u7b54<\/strong><\/p>\n<div class=\"indent1\">\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u3092\u4e3b\u984c\u7684\u30c6\u30fc\u30de\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u305f\u5b66\u8853\u6587\u732e\u8cc7\u6599\u306e\u5185\u3067\u3001\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u9078\u3076\u3068\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&#8211; \u6e0b\u4e95\u6b63\u6d69(2011) \u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u9055\u3044\u3092\u30dd\u30fc\u30bf\u30fc\u306e\u300e\u6226\u7565\u8ad6\u300f\u3067\u89e3\u304d\u660e\u304b\u3059\u300d\u300e\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u300f\u00b9<br \/>\n&#8211; \u4f50\u85e4\u9686\u53f8(2012) \u300c\u65e5\u672c\u306b\u304a\u3051\u308b\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u696d\u754c\u306e\u7af6\u4e89\u69cb\u9020\u5206\u6790\u300d\u300e\u7d4c\u55b6\u60c5\u5831\u7814\u7a76\u300f\u7b2c41\u5dfb\u7b2c2\u53f7\uff0c1-16\u9801\u3002<br \/>\n&#8211; \u7530\u4e2d\u88d5\u4e4b(2014) \u300c\u65e5\u672c\u306b\u304a\u3051\u308b\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u6226\u7565\u5206\u6790\u2015\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u3092\u4e8b\u4f8b\u306b\u2015\u300d\u300e\u7d4c\u55b6\u5b66\u8ad6\u96c6\u300f\u7b2c40\u5dfb\u7b2c3\u53f7\uff0c1-18\u9801\u3002<br \/>\n&#8211; \u4f50\u85e4\u9686\u53f8(2016) \u300c\u65e5\u672c\u306b\u304a\u3051\u308b\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u696d\u754c\u306b\u304a\u3051\u308b\u7af6\u4e89\u6226\u7565\u5206\u6790\u2015\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u3092\u4e8b\u4f8b\u306b\u2015\u300d\u300e\u7d4c\u55b6\u60c5\u5831\u7814\u7a76\u300f\u7b2c45\u5dfb\u7b2c2\u53f7\uff0c1-16\u9801\u3002<br \/>\n&#8211; \u53e3\u30b3\u30df\u30e9\u30dc\u7de8\u96c6\u90e8(2021) \u300c\u7af6\u5408\u30fb\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u306e\u5fb9\u5e95\u7684\u306a\u5dee\u5225\u5316\u3081\u3056\u3059\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u300d\u300e\u53e3\u30b3\u30df\u30e9\u30dc\u300f\u00b2<\/p>\n<p>\u3053\u308c\u3089\u306e\u6587\u732e\u8cc7\u6599\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3092\u7528\u3044\u3066\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u9055\u3044\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u4e21\u793e\u306e\u5f37\u307f\u3084\u7279\u5fb4\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u308a\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u306b\u95a2\u3059\u308b\u77e5\u898b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u30bd\u30fc\u30b9: Bing \u3068\u306e\u4f1a\u8a71 2023\/5\/18<\/strong><br \/>\n(1) \u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u9055\u3044\u3092\u30dd\u30fc\u30bf\u30fc\u306e\u300e\u6226\u7565\u8ad6\u300f\u3067 &#8230;. https:\/\/diamond.jp\/articles\/-\/12309.<br \/>\n(2) \u7af6\u5408\u30fb\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u306e\u5fb9\u5e95\u7684\u306a\u5dee\u5225\u5316\u3081\u3056\u3059\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc &#8230;. https:\/\/lab.kutikomi.com\/news\/case\/mosburger\/.<br \/>\n(3) \u30de\u30c3\u30af VS \u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\uff01\u6226\u7565\u306e\u9055\u3044\u306f\uff1f\uff01\uff5cAyana Kawahara &#8230;. https:\/\/note.com\/ayanapeace\/n\/ndbcee0a23510.\n<\/div>\n<div class=\"red size-1 item6\">[\u5f15\u7528\u8005\u6ce8\uff1a\u30d7\u30ed\u30f3\u30d7\u30c8\uff12\u306b\u5bfe\u3059\u308bMicrosoft Bing\uff08ChatGPT4)\u306e\u6700\u521d\u306e\u56de\u7b54\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u4e00\u822c\u7684\u6587\u732e\u306e\u307f\u3092\u6319\u3052\u305f\u3082\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<div class=\"indent1\">\n\u4e0a\u8a18\u306e\u56de\u7b54\u5185\u5bb9\u306b\u95a2\u308f\u308b\u5b66\u8853\u7684\u8ad6\u6587\u306e\u5185\u3067\u3001\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u9078\u3076\u3068\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30fc\u30bf\u30fc, M. E. (1980): Competitive Strategy: Free Press. \uff08\u571f\u5c90\u5764\u30fb\u4e2d\u8fbb\u842c\u6cbb\u30fb\u670d\u90e8\u7167\u592b\u8a33\u300e\u65b0\u8a02 \u7af6\u4e89\u306e\u6226\u7565\u300f \u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e\uff0c1995\u5e74\uff09<br \/>\n\u30dd\u30fc\u30bf\u30fc, M. E. (1985): Competitive Advantage : Free Press.\uff08\u571f\u5c90\u5764\u30fb\u4e2d\u8fbb\u842c\u6cbb\u30fb\u5c0f\u91ce\u5bfa\u6b66\u592b\u8a33\u300e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u2015\u3044\u304b\u306b \u597d\u696d\u7e3e\u3092\u6301\u7d9a\u3055\u305b\u308b\u304b\u2015\u300f\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e\uff0c1985\u5e74\uff09<br \/>\n\u30a6\u30a3\u30ea\u30a2\u30e0\u30bd\u30f3, O. E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications: Free Press. \uff08\u6d45\u6cbc \u842c\u91cc\u30fb\u5ca9\u5d0e\u6643\u8a33\u300e\u5e02\u5834\u3068\u4f01\u696d\u7d44\u7e54\u300f\u65e5\u672c\u8a55\u8ad6\u793e \uff0c1980\u5e74\uff09<br \/>\n\u6a4b\u672c\u502b\u660e(2012) \u300c\u6d17\u7df4\u3055\u308c\u305f\u7af6\u4e89\u6226\u7565\u8ad6\u2015\u53d6\u5f15\u30b3\u30b9\u30c8\u7406\u8ad6\u3092\u7d44\u307f\u5165\u308c\u305f\u7af6\u4e89\u6226\u7565\u8ad6\u2015\u300d\u300e\u4e09\u7530\u5546\u5b66\u7814\u7a76\u300f\u7b2c 55\u5dfb\u7b2c3 \u53f7\uff0c37-57\u9801\u3002<br \/>\n\u30de\u30b0\u30ec\u30a4\u30b9, R. G. (2013), The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business: Harvard Business Review Press.\uff08\u677e\u7530\u535a\u4e4b\u8a33\u300e\u7af6\u4e89\u512a\u4f4d\u306f\u7d42\u308f\u3063\u305f\u2015\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6642\u4ee3\u306b\u5fc5\u8981\u306a\u6226\u7565\u306e\u8003\u3048\u65b9\u300f\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u51fa\u7248\u793e\uff0c2014\u5e74\uff09<br \/>\n\u3053\u308c\u3089\u306e\u8ad6\u6587\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3068\u3044\u3046\u7406\u8ad6\u7684\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u305d\u306e\u7406\u8ad6\u3092\u767a\u5c55\u3055\u305b\u305f\u308a\u3001\u6279\u5224\u3057\u305f\u308a\u3001\u5fdc\u7528\u3057\u305f\u308a\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5206\u6790\u306b\u5f79\u7acb\u3064\u3068\u601d\u3044\u307e\u3059\u3002\n<\/p><\/div>\n<p>\u305d\u306e\u305f\u3081\u300c\u6559\u3048\u3066\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u305f\u3060\u4e0a\u8a18\u3067\u3054\u7d39\u4ecb\u3044\u305f\u3060\u3044\u305f\u6587\u732e\u8cc7\u6599\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u306b\u95a2\u308f\u308b\u4e00\u822c\u7684\u306a\u3082\u306e\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u3088\u308d\u3057\u3051\u308c\u3070\u3001\u5148\u306e\u8cea\u554f\u306b\u304a\u3051\u308b\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u3092\u4e3b\u984c\u7684\u30c6\u30fc\u30de\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u305f\u5b66\u8853\u6587\u732e\u8cc7\u6599\u306e\u5185\u3067\u3001\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u300d\u3068\u3044\u3046\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u4e0a\u8a18\u306b\u7d39\u4ecb\u3057\u305f\u56de\u7b54\u3092\u5f97\u305f\u3002<br \/>\n\u306a\u304a\u4e0a\u8a18\u306e\u56de\u7b54\u306e\u524d\u6587\u3068\u3057\u3066\u3001\u300c\u3054\u6307\u6458\u306e\u901a\u308a\u3001\u4e0a\u8a18\u3067\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3057\u305f\u6587\u732e\u8cc7\u6599\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u306b\u95a2\u308f\u308b\u4e00\u822c\u7684\u306a\u3082\u306e\u3067\u3042\u308a\u3001\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u3092\u5177\u4f53\u7684\u4e8b\u4f8b\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3066\u3044\u308b\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u7533\u3057\u8a33\u3054\u3056\u3044\u307e\u305b\u3093\u3002\u300d\u3068\u3044\u3046\u300c\u304a\u8a6b\u3073\u306e\u8a00\u8449\u300d\u304c\u6dfb\u3048\u3089\u308c\u3066\u3044\u305f\u3002\u300c\u9867\u5ba2\u306e\u30af\u30ec\u30fc\u30e0\u5bfe\u5fdc\u300d\u3092\u8003\u3048\u305f\u8208\u5473\u6df1\u3044\u5b9f\u88c5\u3068\u306a\u3063\u3066\u3044\u308b\u3002]<\/p><\/div>\n<\/div>\n<div>\u3000<\/div>\n<div>\u3000<\/div>\n<div>\u3000<\/div>\n<div class=\"item5\">Microsoft Bing\uff08ChatGPT4.0)\u306e\u56de\u7b54\u4f8b2<\/div>\n<div class=\"indent1 size-1\">\n<div class=\"red size-1 item6\">\u540c\u3058\u8cea\u554f\u3092\u7e70\u308a\u8fd4\u3057\u805e\u3044\u305f\u5834\u5408\u3001\u524d\u56de\u3068\u306f\u7570\u306a\u308b\u56de\u7b54\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4e0b\u8a18\u304c\u305d\u306e\u4f8b\u3067\u3042\u308b\u3002<\/div>\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff11\u306b\u5bfe\u3059\u308b\u56de\u7b54<\/strong><\/p>\n<div class=\"indent1\">\u3053\u3093\u306b\u3061\u306f\u3001\u3053\u308c\u306fBing\u3067\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u8cea\u554f\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3068\u3044\u3046\u7406\u8ad6\u7684\u8996\u70b9\u304b\u3089\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u3092\u8aac\u660e\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u306d\u3002<\/p>\n<p>\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u3068\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u55b6\u5b66\u8005\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u304c\u63d0\u5531\u3057\u305f\u7d4c\u55b6\u6226\u7565\u7406\u8ad6\u3067\u3001\u300c\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u300d\u300c\u5dee\u5225\u5316\u6226\u7565\u300d\u300c\u96c6\u4e2d\u6226\u7565\u300d\u3068\u3044\u3046\uff13\u3064\u306e\u57fa\u672c\u6226\u7565\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u00b9\u00b2\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3068\u306f\u3001\u4f4e\u30b3\u30b9\u30c8\u4f53\u8cea\u3092\u5b9f\u73fe\u3057\u3001\u4ed6\u306e\u7af6\u4e89\u696d\u8005\u3088\u308a\u3082\u4fa1\u683c\u9762\u3067\u6709\u5229\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u6226\u7565\u3067\u3059\u00b9\u00b2\u3002<\/p>\n<p>\u5dee\u5225\u5316\u6226\u7565\u3068\u306f\u3001\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u3068\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u7af6\u4e89\u696d\u8005\u3068\u306f\u7570\u306a\u308b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u6226\u7565\u3067\u3059\u00b9\u00b2\u3002<\/p>\n<p>\u96c6\u4e2d\u6226\u7565\u3068\u306f\u3001\u5bfe\u8c61\u3068\u3059\u308b\u6d88\u8cbb\u8005\u3092\u9650\u5b9a\u3057\u305f\u3046\u3048\u3067\u3001\u30b3\u30b9\u30c8\u304b\u5dee\u5225\u5316\u306e\u3069\u3061\u3089\u304b\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6226\u7565\u3067\u3059\u00b9\u00b2\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\uff13\u3064\u306e\u6226\u7565\u306e\u3046\u3061\u5c11\u306a\u304f\u3068\u3082\uff11\u3064\u306b\u304a\u3044\u3066\u3055\u3048\u6226\u7565\u304c\u4f5c\u308c\u306a\u3044\u4f01\u696d\u3092\u300c\u7aae\u5730\u306b\u7acb\u3063\u305f\u4f01\u696d\u300d\u3068\u547c\u3073\u3001\u4f4e\u53ce\u76ca\u306b\u9665\u308b\u3053\u3068\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u00b9\u00b2\u3002<\/p>\n<p>\u3067\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u305d\u308c\u305e\u308c\u3069\u306e\u3088\u3046\u306a\u7d4c\u55b6\u6226\u7565\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u4e16\u754c\u6700\u5927\u306e\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u30c1\u30a7\u30fc\u30f3\u5e97\u3068\u3057\u3066\u3001\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u00b3\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u30e1\u30cb\u30e5\u30fc\u3068\u52b9\u7387\u7684\u306a\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u4f4e\u4fa1\u683c\u3067\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u00b3\u3002\u307e\u305f\u3001\u5927\u91cf\u4ed5\u5165\u308c\u3084\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u5236\u5ea6\u306b\u3088\u3063\u3066\u3001\u539f\u6750\u6599\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3066\u3044\u307e\u3059\u00b3\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u5e45\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5bfe\u3057\u3066\u3001\u5b89\u304f\u3066\u65e9\u304f\u3066\u7f8e\u5473\u3057\u3044\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u00b3\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u65e5\u672c\u767a\u7965\u306e\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u30c1\u30a7\u30fc\u30f3\u5e97\u3068\u3057\u3066\u3001\u5dee\u5225\u5316\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u2074\u3002\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306a\u30e1\u30cb\u30e5\u30fc\u3068\u3053\u3060\u308f\u308a\u306e\u7d20\u6750\u306b\u3088\u3063\u3066\u3001\u4ed6\u306e\u7af6\u4e89\u696d\u8005\u3068\u306f\u7570\u306a\u308b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u2074\u3002\u307e\u305f\u3001\u6ce8\u6587\u3054\u3068\u306b\u8abf\u7406\u3059\u308b\u30d5\u30ec\u30c3\u30b7\u30e5\u30cd\u30b9\u3084\u5730\u57df\u6027\u306b\u5408\u308f\u305b\u305f\u30e1\u30cb\u30e5\u30fc\u958b\u767a\u306a\u3069\u306b\u3088\u3063\u3066\u3001\u9867\u5b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Bing \u3068\u306e\u4f1a\u8a71 2023\/5\/19<br \/>\n(1) \u3010\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068\u306f\u30113\u3064\u306e\u7af6\u4e89\u6226\u7565\u3092\u56f3\u304b\u3089\u308f\u304b\u308a &#8230;. https:\/\/liberal-arts-guide.com\/porters-competitive-strategy\/.<br \/>\n(2) \u300c\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u300d\u3068\u306f\uff1f3\u3064\u306e\u6226\u7565\u306e\u57fa\u672c\u3068\u30ea\u30b9\u30af &#8230;. https:\/\/souken.shikigaku.jp\/13804\/.<br \/>\n(3) \u30dd\u30fc\u30bf\u30fc\u306e3\u3064\u306e\u57fa\u672c\u6226\u7565\u3068\u306f\uff1f\u7af6\u4e89\u512a\u4f4d\u3068\u306f\uff1f\u4e2d\u5c0f\u4f01\u696d\u8a3a\u65ad\u58eb &#8230;. https:\/\/www.foresight.jp\/chusho\/column\/competitive-advantage\/.<br \/>\n(4) \u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u6226\u7565\u3068\u306f\uff1a3\u3064\u306e\u6226\u7565 &#8211; \u9867\u5ba2\u3092\u5897\u3084\u3059\u65b9\u7a0b\u5f0f. https:\/\/www.awordinc.com\/customer\/porter\/.\n<\/p><\/div>\n<\/div>\n<div>\u3000<\/div>\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\uff12\u306b\u5bfe\u3059\u308b\u56de\u7b54\u4f8b2<\/strong><\/p>\n<div class=\"indent1\">\u4e0a\u8a18\u306e\u56de\u7b54\u5185\u5bb9\u306b\u95a2\u308f\u308b\u5b66\u8853\u7684\u8ad6\u6587\u306e\u5185\u3067\u3001\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u6559\u3048\u307e\u3059\u3002<\/p>\n<p>1. 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\u30dd\u30fc\u30bf\u30fc\uff081980\uff09\u300e\u65b0\u8a02 \u7af6\u4e89\u306e\u6226\u7565\u300f\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e\u3002\u3053\u306e\u66f8\u7c4d\u306f\u3001\u30dd\u30fc\u30bf\u30fc\u304c\u521d\u3081\u3066\u7af6\u4e89\u512a\u4f4d\u306e\u6226\u7565\u7406\u8ad6\u3092\u63d0\u5531\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30dd\u30fc\u30bf\u30fc\u306f\u3001\u5916\u90e8\u74b0\u5883\u306e\u72b6\u6cc1\u306b\u304a\u3051\u308b5\u3064\u306e\u7af6\u4e89\u8981\u56e0\uff08\u65b0\u898f\u53c2\u5165\u8005\uff0c\u4ee3\u66ff\u54c1\uff0c\u8cb7\u624b\uff0c\u58f2\u624b\uff0c\u696d\u754c\u5185\u30e9\u30a4\u30d0\u30eb\uff09\u306b\u3088\u3063\u3066\u696d\u754c\u69cb\u9020\u304c\u6c7a\u307e\u308a\uff0c\u305d\u308c\u305e\u308c\u304c\u4f01\u696d\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u529b\u3084\u9b45\u529b\u5ea6\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\uff0c\u30dd\u30fc\u30bf\u30fc\u306f\uff0c\u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff0c\u5dee\u5225\u5316\uff0c\u96c6\u4e2d\u3068\u3044\u30463\u3064\u306e\u57fa\u672c\u6226\u7565\u3092\u63d0\u793a\u3057\uff0c\u305d\u308c\u305e\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u696d\u754c\u5e73\u5747\u4ee5\u4e0a\u306e\u5229\u76ca\u7387\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u66f8\u7c4d\u306f\uff0c\u30dd\u30fc\u30bf\u30fc\u306e\u7af6\u4e89\u512a\u4f4d<\/p>\n<p>\u30bd\u30fc\u30b9: Bing \u3068\u306e\u4f1a\u8a71 2023\/5\/19<br \/>\n(1) \u7af6\u4e89\u512a\u4f4d\u306e\u6301\u7d9a\u6027\u3068\u9577\u671f\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6226\u7565. https:\/\/www.sess.jp\/publish\/annual_sv\/pdf\/sv50\/m84_05.pdf.<br \/>\n(2) (12)\u4f01\u696d\u9593\u95a2\u4fc2\u3092\u8003\u616e\u3057\u305f\u7af6\u4e89\u6226\u7565\u8ad6 &#8211; J-STAGE. https:\/\/www.jstage.jst.go.jp\/article\/abjaba\/84\/0\/84_F12-1\/_pdf\/-char\/ja.<br \/>\n(3) Porter \u306e\u7af6\u4e89\u6226\u7565\u8ad6\u7684\u8996\u70b9\u304b\u3089\u898b\u305f\u7d4c\u55b6\u3068\u6280\u8853. http:\/\/www.sanosemi.com\/biztech\/document\/Porter-Technology-Business2011.pdf.<\/p>\n<\/div>\n<div>\u3000<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30e2\u30b9\u30d0\u30fc\u30ac\u30fc\u306e\u7d4c\u55b6\u6226\u7565\u306e\u5dee\u7570\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u95a2\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046 &hellip; <a href=\"https:\/\/www.sanosemi.com\/sano_lecture\/archives\/5811\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-5811","post","type-post","status-publish","format-standard","hentry","category-generative-ai","category-generative_ai_sample"],"_links":{"self":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/comments?post=5811"}],"version-history":[{"count":15,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5811\/revisions"}],"predecessor-version":[{"id":5840,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/posts\/5811\/revisions\/5840"}],"wp:attachment":[{"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/media?parent=5811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/categories?post=5811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanosemi.com\/sano_lecture\/wp-json\/wp\/v2\/tags?post=5811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}